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    Josh Engroff

    Josh Engroff

    Princeton Master's, product & marketing specialist; started 3 companies, invested in 10 as corporate VC, worked at Billboard and KBS Ventures

    Angel New York Princeton University '97
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    Experience
    MDC Ventures (formerly KBS Ventures)
    MDC Ventures (formerly KBS Ventures)
    Managing Partner 2014 - 2017 (over 3 years)
    Jango
    Jango
    Founder
    EveryScreenMedia
    Exit
    EveryScreenMedia
    Founder
    Marzipan
    Marzipan
    Founder
    EVRYTHNG
    EVRYTHNG
    Chief Operating Officer 2017 - Present (almost 9 years)
    * Manage strategy and operations for 60-person Enterprise IoT company, overseeing the Product, Engineering, Customer Solutions, and Marketing teams * Lead product strategy... more for the application of machine learning to particular challenges of our apparel, beverage and CPG customers, such product traceability, authentication, and counterfeiting * Current customers include Moët & Chandon, Ralph Lauren, Avery Dennison, Coca-Cola, Mondelez, and Rebecca Minkoff KBS VENTURES
    The Media Kitchen
    The Media Kitchen
    Chief Digital Media Officer 2014 - 2017 (over 3 years)
    Born of a creative agency and fueled by start-up technology, The Media Kitchen is today's most inventive full-service communications planning and buying agency.
    EveryScreenMedia
    Exit
    EveryScreenMedia
    COO 2011 - 2013 (over 2 years)
    EveryScreen Media was a mobile programmatic ad buying and data management platform. Acquired by Dstillery in 2013.
    Billboard
    Billboard
    SVP, Digital 2008 - 2011 (about 3 years)
    Billboard is an American entertainment media brand that publishes music news, video, reviews and, most famously, music charts, including the Billboard Hot 100 and Billboard... more 200. Billboard also hosts events, owns a publishing firm, and operates several TV shows.
    Jango.com
    Jango.com
    Founder, Co-founder, Chief Operating Officer 2006 - 2008 (over 1 year)
    * Led all product development, marketing, creative, UX development, and music streaming build-out * Grew service to 15 million monthly unique users and 100 million monthly... more ad impressions * Raised $2 million in Seed and Series A financing * P&L responsibility for 20 people
    Direct Revenue
    Direct Revenue
    Vice President, US Revenue Operations 2004 - 2006 (over 2 years)
    * Managed $40 million in annual revenue for one of the largest behavioral ad networks in the U.S., achieving 50% net margins each quarter, with P&L accountability for... more 22 people * Oversaw 200 client relationships, including United Airlines, Priceline, Expedia, Cingular, Verizon, Hotels.com, Chase, T-Mobile, Travelocity, eHarmony, and Carnival Cruises
    Agency.com
    Agency.com
    Client Partner 2001 - 2004 (over 2 years)
    / OMNICOM * Led key accounts with Discovery Networks, Sony Corporation, Ralph Lauren, and Honeywell * Closed over $3 million in new deal flow, growing revenue of NY office... more by 35% * Oversaw integrated staff of 20 designers, animators, technologists, and project managers
    Dash.com
    Dash.com
    User Experience Lead 1998 - 2001 (almost 3 years)
    * Managed all user interface development of $5 million software application * Oversaw 20 engineers and U X designers
    Founder
    EveryScreenMedia, Jango, Jango.com
    Employee
    MDC Ventures (formerly KBS Ventures), Dash.com, Agency.com, Direct Revenue, Billboard, EveryScreenMedia, The Media Kitchen, EVRYTHNG, Marzipan
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    As Managing Partner of KBS Ventures, I led investments in 10 early-stage technology companies, with a specific focus on those applications of machine learning, computer vision, and augmented reality of greatest relevance to marketers.

    As Chief Digital Officer of Media Kitchen, I received MediaPost's "Media All Star" award in 2016 and led the agency to two consecutive "Mobile Agency of the Year" awards, in 2015 & 2016. In 2009, as the head of digital for Billboard, I won the ASME award for best website design for Billboard.com.

    I have written over 30 articles for industry publications and have a Master's Degree from Princeton University.

    Describe the most impressive thing you've done.
    Skills
    Advertising Business Development DSP Economics HTML Marketing Management Product Development Product Marketing User Interface Venture Capital
    Locations
    New York City
     
    Q&A
    What's the most useful business-related book you've ever read?

    The Hard Thing About Hard Things

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