Jeff Arbour

Arbour has been helping brands navigate the new media space since 2003 and is the CMO and co-founder of Plyfe.

Previous to Plyfe, Arbour was the SVP of North America at Hyperfactory, where he was a key driver behind the company's growth in North America and defined domestic and global mobile strategies and executions for some of the world's most prestigious brands, leading to the eventual acquisition of The Hyperfactory by Meredith Corporation in 2010.

Over the years, Jeff has worked with top clients such as Toyota, Ab InBev, BlackBerry, L’Oréal, Coca-Cola, Intel, Microsoft and Kraft, who have won numerous awards recognized by the Mobile Marketing Association, AdTech and the Webbys, among others.

In 2008, Jeff was named #1 in DM News’ Top 30 Under 30, Direct and Interactive Marketers Under 30, as well as one of the Top 100 Most Influential Marketers of 2008 and 2009 by Invesp Consulting, and continues to be a sought after guest speaker at various international conferences