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    Jean-Baptiste "JB" Duprieu

    Jean-Baptiste "JB" Duprieu

    Founder & CEO @cavahealth, former Global Marketing Exec @sony-electronics @sony-music-entertainment, CSO @case-agency

    Hardware Engineer Irvine Grenoble Graduate Sch...
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    Experience
    Çava Health
    Çava Health
    Founder, & CEO 2019 - Present (over 7 years)
    Day-to-day health monitoring is the key to shifting from reactive healthcare to preventive health.
    Çava is on a mission to bring non-invasive solutions to consumers and... more make personal health monitoring part of everyday life.
    Case Agency
    Case Agency
    Chief Strategist 2013 - 2016 (about 3 years)
    Lead agency Strategy group and advised global FMCG companies, Luxury brands and tech start-ups C-suite executives on high profile brand initiatives and go-to-market strategies.
    Sony Music Entertainment
    Sony Music Entertainment
    Head of Global Strategic Development 2009 - 2013 (almost 4 years)
    As first “Sony United” officer, lead Strategic Marketing and Business Development International divisions, spearheading cross-label, multi-platform partnerships with Sony's... more hardware companies, global consumer brands and government entities.
    Lead technology initiatives including Sony Music’s 3D format content strategy.
    Sony Corp Global Marketing Council chair and member of Latin Region Board of executives.
    Landmark deals including Avril Lavigne, Britney Spears, ACDC, Hendrix, Shakira, etc.
    Sony Innovation Fund
    Sony Innovation Fund
    GM, Marketing Communications Europe 2006 - 2009 (over 3 years)
    Defined long and mid-term branding and marketing strategy for Sony’s portable audio product lines across Europe (Walkman, X-plod, Nav-u, etc.). Developed Regional Marketing... more Communications roadmaps and lead the creation of regional award-winning omni-channel campaigns. Managed marketing budget of €50M. Market research and consumer insights teams central lead. Creative control over area sales management teams and local Sony subsidiaries.
    Founder
    Çava Health
    Employee
    Sony Innovation Fund, Sony Music Entertainment, Case Agency
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Projects
    PODDI - The smart toilet Pod
    Bidets never made it to the US. Poddi will change that.
    Founder · PODDI's disruptive design and intelligent technology are set to transform personal hygiene.
    A touch-free, high-tech, personalized… · More experience that cleanses your body's sensitive areas in the most indulging way. PODDI captures bad smells, creates an isolating sound bubble, tracks your guts rhythms, and soon will be able to give you daily health reports.
    PODDI is compatible with every standard toilets and is designed for all ages.
    James Vanderpant
    With James Vanderpant
     
    Education
     
    About
    Achievements

    Lead international marketing teams for a leading consumer electronics brand, ran global business units for one of the largest entertainment companies in the world, won awards for multi-channel marketing campaigns, advised Fortune 500 companies and tech start-ups on brand and product strategy.

    Today with the rest of the Çava team, we're buidling the next IOT revolution. At the cross-roads of consumer electronics, personal hygiene, health monitoring.

    Our ambitions are big, our network of supporters is wide and our passion is palpable. Join us. #cavacava

    Describe the most impressive thing you've done.
     
    Q&A
    What's the most useful business-related book you've ever read?

    The Innovator's Dilemma, by Clay Christensen who cornered the notion of ‘disruptive technology’. Although the environment and the pace of innovation have drastically changed since 1990, the principles he uncovered are more relevant today than ever.

    What's your favorite non-business book?

    "When Breath Becomes Air", by Paul Kalanithi. Understanding what matters most. This personal testimony of a brilliant mind facing the gates of death, is a beautiful and essential reminder that everything we do in life should have meaning.

    If money were not an issue, what would you be doing right now?

    Exactly the same thing

    What words of advice would you give your younger self?

    It gets waaaayyy better.

    Which founders or startups do you most admire?

    James Dyson, Josh James, Bill Gates

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