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    Jay Wiley

    Jay Wiley

    GM Nursing & Education @full-beaker. Former CMO at @Vohra Wound Physicians, @smartours, SVP @Everyday-Health, @quinstreet, Investor @OnlineEducation, @adespresso, @plushcare, @jackpocket

    Account Executive Fort Lauderdale Harvard University '00
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    Experience
    Full Beaker
    Full Beaker
    SVP/GM Nursing & Education 2021 - Present (about 5 years)
    We help consumers make complex decisions by providing independent advice about careers and home ownership. Our Nursing and Education portfolio includes: Nurse.org, TravelNursing.org,... more and Universities.com.
    OnlineEducation.com
    OnlineEducation.com
    Founder, Co-founder 2015 - Present (about 11 years)
    Traditional universities are moving online. Learning management systems are improving. New fields of study are emerging. We ask academics and professionals to provide expert... more insight on all of the above and more. There is a next wave of online education, and we are creating a new way to research the programs and universities that are part of it.
    Vohra Wound Physicians
    Vohra Wound Physicians
    CMO 2020 - 2021 (about 1 year)
    Vohra is the largest, most active wound care physician group in the US, delivering more than one million patient encounters per year across 28 states. Our 300 physicians,... more training and education programs, integrated dressings delivery, and proprietary software platform deliver significantly better patient outcomes, fewer hospitalizations, and lower costs for healthcare facilities and home health partners.
    smarTours
    smarTours
    CMO 2018 - 2019 (10 months)
    Led a rebrand, site relaunch, migration to a marketing automation platform (Hubspot), and optimization of direct mail and other online acquisition channels for a leading direct-to-consumer,... more international tour operator.
    Everyday Health
    Exit
    Everyday Health
    SVP 2014 - 2018 (over 3 years)
    WhatToExpect
    Managed marketing, lead generation, commerce, data strategy and research teams for What To Expect. Reported to GM. (2014-2018)

    EverydayHealth
    Led... more customer acquisition, subscriptions, and media buying teams for EverydayHealth.com and Mayo Clinic Diet (2014-2016). Overall P&L of ~$15M including ~20 employees across sales, marketing, account management, technology, and customer service. Reported to President, EDH Consumer. (2014-2016)
    Quinstreet
    Exit
    Quinstreet
    SVP 2003 - 2014 (about 11 years)
    GM of Education vertical and part of management team that completed company's IPO in Feb 2010. Also built new revenue channels from mobile, social and call center.
    Founder
    OnlineEducation.com
    Employee
    Quinstreet, Everyday Health, smarTours, Vohra Wound Physicians, Full Beaker
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Projects
    smarTours.com rebrand and redesign
    smarTours.com rebrand and redesign
    CMO
     
    Education
     
    About
    Achievements

    Digital marketing executive with 20 years of operational experience leading high-performing teams across a variety of online businesses in Education, Health and Travel:

    - Managed cross-functional organizations with as many as 125 employees across sales, account management, marketing, SEO / SEM / ASO / paid social, email / CRM, editorial, product and technical roles. Also oversaw growth of outbound call center from 30 to 160+ agents.

    - GM of QuinStreet’s Education vertical and part of the management team that completed the company's IPO in Feb 2010 (NASDAQ: QNST)

    - Deep involvement in evaluating and acquiring various businesses (30+ deals completed during GM tenure). Also, directly responsible for negotiating and selling multiple SEO websites.

    - Incubated a variety of new businesses that scaled to >$10M (lead generation via mobile marketing, social media marketing, call center).

    - Active angel investor, LP and start-up adviser as well as founder (OnlineEducation.com).

    Describe the most impressive thing you've done.
    Skills
    Social Media Marketing Online Marketing Customer Acquisition Lead Generation Mobile Marketing SEO/SEM Facebook Advertising Education Marketing Call Center Management Healthcare Marketing Affiliate Marketing Travel Travel & Tourism Management Sales and Marketing Digital Marketing Account Management
    Locations
    Fort Lauderdale Miami New York City San Francisco
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