Viasat
Vice President, Online Products
Jason Knapp
Serial entrepreneur with multiple exits totaling >$170M; led monetization and product management at Myspace; advertising/marketing technology, social media, consumer data expert; Real-Time-Bidding co-inventor / $100B programmatic advertising pioneer
Serial entrepreneur with multiple exits totaling >$170M; led monetization and product management at Myspace; advertising/marketing technology, social media, consumer data expert; Real-Time-Bidding co-inventor / $100B programmatic advertising pioneer
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Experience
EvoNexus
Mentor & Selection Committee Co-Chair
Gaining deep experience as a volunteer mentor and angel investor in various fields such as software platforms, manufacturing sourcing, 3D printing, robotics, insurance automation,... more and visual computing. Helped expand EvoNexus, a premier tech incubator with $1.5 billion in outcomes, to Orange County in 2015. Also a member of the UCSD Accelerating Innovations to Market Selection Committee, part of the Office of Innovation and Commercialization, awarding grants to promising UCSD startups
Chief Customer Officer
Left Viant to help guide the expansion of this high growth marketing technology company. Ultimately left due to the desire for a broader role. Helped expand offerings beyond... more direct mail into email, web, and digital advertising:
• Established multi-million-dollar project expansions at Bank of America, Citibank, US Bank, and Comcast
• Gained substantial knowledge of cross-channel enterprise marketing operations from strategy to delivery
• Established multi-million-dollar project expansions at Bank of America, Citibank, US Bank, and Comcast
• Gained substantial knowledge of cross-channel enterprise marketing operations from strategy to delivery
Exit
Viant (A Time Inc Company)
Chief Product Officer
Joined through acquisition of Monad. Oversaw product and helped complete acquisition of Myspace, and then acquisition by Time Inc. Led 200+ developers, product managers, designers,... more data scientists, and support representatives
• Relaunched Myspace with Justin Timberlake achieving 3x growth to 50 million monthly unique visitors
• Launched Viant Ad Cloud, an advertising, consumer data (DMP) and attribution platform. Forrester Research ranked it as a top DSP. Supported $100s of millions annually
• Relaunched Myspace with Justin Timberlake achieving 3x growth to 50 million monthly unique visitors
• Launched Viant Ad Cloud, an advertising, consumer data (DMP) and attribution platform. Forrester Research ranked it as a top DSP. Supported $100s of millions annually
Monad Technology
Founder, Monad Technology / Co-Founder, CEO
Launched Monad to develop publisher centric advertising monetization solutions. Rapidly acquired by Viant
Fox Interactive Media
VP Monetization
Led ad serving product and professional services, and then assisted in merger with the Rubicon Project
• Built Fox & Myspace ad platform, the world’s largest, tripling... more revenue on billions of daily impressions with sophisticated yield optimization
• Conceived of Real Time Bidding (RTB) in 2005, transacting trillions of monthly bids beginning in 2007 with Yahoo, AOL, Appnexus & OpenX (USPTO 20080162329, 8831987, 8554683, 20100145809)
• Built Fox & Myspace ad platform, the world’s largest, tripling... more revenue on billions of daily impressions with sophisticated yield optimization
• Conceived of Real Time Bidding (RTB) in 2005, transacting trillions of monthly bids beginning in 2007 with Yahoo, AOL, Appnexus & OpenX (USPTO 20080162329, 8831987, 8554683, 20100145809)
Exit
Strategic Data
Founder, SVP Product & Client Services
Led product & client functions of this Internet advertising yield optimization pioneer. Acquired by News Corp
• Wrote business plan and presented to venture capitalists... more to obtain over $8 million in funding
• Established relationships and projects with clients including Experian, ValueClick, DoubleClick, SpecificMedia, Adconion, Zango, Claria, Vivendi Universal, Commission Junction, and eUniverse
• Key negotiator for $160 million acquisition by News Corp
• Wrote business plan and presented to venture capitalists... more to obtain over $8 million in funding
• Established relationships and projects with clients including Experian, ValueClick, DoubleClick, SpecificMedia, Adconion, Zango, Claria, Vivendi Universal, Commission Junction, and eUniverse
• Key negotiator for $160 million acquisition by News Corp
A.T. Kearney
Technology Strategy Consultant - Santa Clara
Earned the highest ranking of over 500 associates in the worldwide technology strategy practice for work on major projects at Hewlett-Packard, Hitachi Data Systems, and Intel:
• Engagements... more include process reengineering and marketing strategy, adding $100s of millions in profit
• Earned a “great client work” award, A.T. Kearney’s top honor for project success
• Engagements... more include process reengineering and marketing strategy, adding $100s of millions in profit
• Earned a “great client work” award, A.T. Kearney’s top honor for project success
Founder
Employee
Education
About
Achievements
Enterprise CXO (Viant/Time Inc./Myspace, Backroads), startup co-founder (Strategic Data Corp/News Corp, 9-figure exit), and award-winning management consultant (A.T. Kearney) with a consistent track record of building highly productive teams and profitable businesses
Invented fundamental digital advertising methodology “Real-Time-Bidding,” powering more than $40 billion in annual online ad spend. Led development of complex consumer data, machine learning, content monetization, web, app, and SaaS teams & platforms. Redesigned Myspace with Justin Timberlake's creative team in 2012, growing the site 3x to over 50 million monthly unique visitors and winning over critics. Conducted transformative projects at HP, Intel, Microsoft, Citibank, Bank of America, Comcast and others
Public Speaker at South by Southwest, Variety New Media Conference, CES@UCLA, MIT Enterprise Forum, and Anderson School Alumni association events
Describe the most impressive thing you've done.
Skills
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