Ursa Major Skincare
Employee
Jared Graf
Growth marketing leader and entrepreneur with 15 years' experience developing, launching and scaling consumer brands.
Growth marketing leader and entrepreneur with 15 years' experience developing, launching and scaling consumer brands.
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Experience
Semisupervised
Founder
Growth consultancy for consumer brands
Recent Insights:
State of Direct-to-Consumer Brands: http://bit.ly/2021DTC
55 Page Guide to winning DTC (eBook): https://payhip.com/b/Hn9N
Top... more 10 DTC Brands of 2020: http://bit.ly/TOPDTC2020
Recent Insights:
State of Direct-to-Consumer Brands: http://bit.ly/2021DTC
55 Page Guide to winning DTC (eBook): https://payhip.com/b/Hn9N
Top... more 10 DTC Brands of 2020: http://bit.ly/TOPDTC2020
Banshee Wines
Advisor
VP New Ventures
• Own process to surface and validate powerful new brand development opportunities for Very Great, a digitally-native consumer product platform of over $50M omnichannel brands... more • Achieved board level approval on the development of a new flagship CPG subscription wellness brand • Owning incubation of new brand from end-to-end including all marketing, PD, ops, leadership and team building • Developed GTM strategy, customer acquisition and retention strategy, channel mix and 5-year P&L projections • Brand is currently in prelaunch with a waiting list of over 3,000 founding subs
Interim Head of Growth
Interim head of growth for three omnichannel, digitally native brands: Wild One, Courant and W&P Design
• Achieved 70% YoY revenue growth from ’20 to ’21 across entire... more brand platform
• W&P Design named top 25 fastest growing DTC brands in 2021
• Broad growth scope across Paid Acquisition, Organic Acquisition, CRO, Retention and Data
• Built data processes, technology and hiring roadmap for co-CEO’s, recruited first F/T growth hire
• Achieved 70% YoY revenue growth from ’20 to ’21 across entire... more brand platform
• W&P Design named top 25 fastest growing DTC brands in 2021
• Broad growth scope across Paid Acquisition, Organic Acquisition, CRO, Retention and Data
• Built data processes, technology and hiring roadmap for co-CEO’s, recruited first F/T growth hire
Reckitt
Growth & Innovation Consultant
• Developed DTC innovation pipeline for New Ventures department
• Concepted and tested two brands in the sleep category, one greenlit to launch in UK
• Exceeded testing... more CPA and ROAS targets for the first time in company history
• Concepted and tested two brands in the sleep category, one greenlit to launch in UK
• Exceeded testing... more CPA and ROAS targets for the first time in company history
Founders Factory
Interim Head of Growth
• In partnership with Johnson & Johnson, accelerated a portfolio of early-stage consumer healthcare startups • Scope included full-funnel growth marketing strategy, data... more and analytics strategy and setup and GTM • Brands included women’s health CPG company Stix (grew 100%+ YoY), mental health startup Frame (acquired), women’s pelvic health co. Origin, fertility app Expectful (acquired) and PoC doula co., Mae.
Ursa Major Skincare
Interim VP, Marketing
• Led marketing and eCommerce team to achieve 50%+ growth during 6-month engagement
• Worked closely with CEO to pitch and land Series A investment from leading CPG firm
•... more Established all new marketing processed and helped to recruit and hire first eCommerce leader
• Worked closely with CEO to pitch and land Series A investment from leading CPG firm
•... more Established all new marketing processed and helped to recruit and hire first eCommerce leader
Head of Marketing
• Achieved 80% consumer and 200% enterprise bookings growth before brand was acquired
• Recruited and led team of five marketing and eCommerce specialists
• Led full... more company rebrand and launched first digital subscription product
• Recruited and led team of five marketing and eCommerce specialists
• Led full... more company rebrand and launched first digital subscription product
Head of Marketing
• Established GTM strategy and plan leading to brand’s first revenue stream (a16z later invested)
• Employed a scalable longtail SEO strategy plus referral program to achieve... more 22x traffic growth
• Struck national brand partnerships with The North Face, Backcountry.com and Mountain Hardwear
• Employed a scalable longtail SEO strategy plus referral program to achieve... more 22x traffic growth
• Struck national brand partnerships with The North Face, Backcountry.com and Mountain Hardwear
Betabrand
Marketing
• Launched and scaled innovative DTC crowdfunding platform in the apparel category (peaked at $70M before acquired)
• Established brand’s paid acquisition, retention, influencer... more and partnerships programs
• Managed early PD and digital product, later grew into roles in brand management and marketing
• Established brand’s paid acquisition, retention, influencer... more and partnerships programs
• Managed early PD and digital product, later grew into roles in brand management and marketing
Employee
Advisor
Projects
LandShare: Marketplace where landowners connect with campers
Land Share is a marketplace where private landowners can earn money by opening their property to people looking to connect with nature through unique camping experiences.
Education
About
Achievements
Growth marketing leader and entrepreneur with 15 years' experience developing, launching and scaling consumer brands. Have seen first-hand all stages of consumer growth across a variety of categories including wellness CPG, home goods, pet, beauty, fashion, travel, education and more. Sold over $500M in consumer products online and have helped many hyper growth startups as well as large multinational holdco's level up their digital programs.
Describe the most impressive thing you've done.
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