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    Janelle Mitchell

    Janelle Mitchell

    Co-Founder & CFO of Hungry Minds (sold to IDG), Elephant Pharmacy (sold to CVS)
    Cooking.com (sold to Target), CPO Commerce (sold to United Stationers)

    Finance/Accounting Beverly Hills University of Delaware
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    Experience
    Alchemy 43
    Alchemy 43
    Chief Financial Officer 2017 - Present (over 9 years)
    Privately-held VC backed consumer healthcare disrupter delivering minimally invasive cosmetic services in convenient, accessible locations across the country. Grew national... more footprint to 5 locations.
    Pride Media
    Pride Media
    Chief Financial Officer 2018 - 2020 (about 2 years)
    * Lead M&A activities for PE backed, niche media publisher, including successful acquisition of multi-million online publisher and market research company. * Led efforts... more for CEO recruitment, debt restructure, recapitalization and public market financing preparation. * Oversee delivery of organizational policies and procedures, services and solutions to include corporate culture, succession planning, organizational financial literacy and training and development. Chief Financial Officer - Indepen
    Hips and Curves
    Hips and Curves
    CFO 2015 - 2018 (about 3 years)
    Hips & Curves is an ecommerce retailer of women's plus sized apparel. The company's designs and manufactures under its own brand and provides online marketplace with... more other plus size vendors.
    CPO Commerce
    CPO Commerce
    Interim CFO 2013 - 2014 (10 months)
    privately held, E-commerce company, conducted due-diligence and directed sale to Staples (formerly United Stationers), which doubled revenue captured 50 bp margin improvements... more for increase in vendor allowances and decrease in vendor returns processing.
    Sensa
    Sensa
    Chief Financial Officer 2012 - 2013 (about 1 year)
    * Developed and led exit strategy for $250M private equity, weight loss supplement manufacturer and retailer to detach from major retail chain and rebuild DTC market conducted... more negotiations with distributor, vendors and financial institution for organizational restructuring, which improved cash positioning and secured tax credits led work out of $25M line of credit with Bank of America.
    Cooking.com
    Cooking.com
    Chief Financial Officer 2011 - 2013 (about 2 years)
    * Led sale of E-commerce company and popular online brand to Target Corporation financed holiday inventory purchase via closure of $5M credit facility, eliminated $2M in annual... more expenses by closing warehouse and consolidated distribution operations into 3PL facility. Sr. Director, Corporate Strategy | LA Times Media Group (Tribune subsidiary) - Los Angeles |
    Zetabid
    Zetabid
    CFO 2005 - 2011 (about 6 years)
    * Pioneered launch and led operations for $200M wholly owned subsidiary an E-commerce platform for distressed, highly regulated real estate market secured licensing in 20+... more states within 5-month timeframe and established complex regulatory structure. * Led subsidiary SEC quarterly and annual reporting, MD&A and management of audit and SOX compliance trained and mentored staff of 25 accountable for $1B budget for print and online advertising.
    Elephant Pharmacy Holdings
    Elephant Pharmacy Holdings
    Chief Financial Officer 2002 - 2005 (about 3 years)
    * Raised $25M Series B equity for E-commerce retail company, with CVS and JPMorgan as primary investors opened three retail locations with first year annual revenues of $10M.... more * Collaborated with founder to secure funding for multiple retail store rollout and E-commerce platform designed and led offshore manufacturing facilities to secure production of 75+ proprietary products.
    Hungry Minds
    Hungry Minds
    Founder, Chief Financial Officer & Co-Founder 1999 - 2001 (about 2 years)
    * Raised $20M equity within extremely tight capital market managed staff of 85 while leading all facets of due-diligence, acquisition and successful exit to IDG Books, a publicly... more traded media company.
    Wired Ventures
    Wired Ventures
    Chief Financial Officer 1995 - 1999 (about 4 years)
    * Collaborated with key stakeholders to successfully orchestrate sale of Wired Digital to Lycos, Inc. for $500M and Wired Magazine to Condé Nast for $100M. * Propelled effective... more cost management and restructuring initiatives for European publishing operations resulting in $7M annual savings. * Co-lead IPO, which entailed securing satisfactory audit rating, creating S-1 documents and dynamic road show presentations led preparation of SEC registration statements and state filings.
    Tribune Broadcasting Company
    Tribune Broadcasting Company
    Director, Finance & Development 1995 (about 1 month)
    Arthur Andersen  Company
    Arthur Andersen Company
    Senior Auditor 1995 (about 1 month)
    Founder
    Hungry Minds
    Employee
    Arthur Andersen Company, Tribune Broadcasting Company, Wired Ventures, Elephant Pharmacy Holdings, Zetabid, Cooking.com, Sensa, CPO Commerce, Hips and Curves, Pride Media, Alchemy 43
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    As the CFO, I managed successful exits for Hungry Minds, Elephant Pharmacy, Wired Ventures, Cooking.com and CPO Commerce. I excel at building infrastructure to support hyper growth companies in ecommerce, retail, media and software services industries.

    Describe the most impressive thing you've done.
    Skills
    3PL Advertising Apparel Audit Certified Public Accountant Cfo CVS Distribution E-Commerce Equity Financial Inventory Licensing Management Manufacturing Market Research MBA Planning Policies and Procedures Private Equity Procurement Publishing Real Estate Research Retail Sec System Implementation Wholesale
    Locations
    California Beverly Hills Los Angeles San Francisco
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