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    Jon Alain Guzik

    Jon Alain Guzik

    Impact entrepreneur and consultant focused on renewables, electrified transportation and the intersection of mobility, fintech, digital services and lifestyle.

    Entrepreneur Los Angeles San Francisco State U...
    jonalainguzik.com
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    About
    Achievements

    - Founder, next-gen microgrid EV charging and services company, Charge Collective (ChargeCollective.com)

    - Founder and Strategic Advisor, Electric Vehicle subscription platform, Borrow (joinborrow.com)

    - Strategic Advisor and angel investor.

    - Consults, advises and invests with a focus on consumer, M&A and growth strategies in the automotive, EV, lifestyle services and media spaces.

    - Focused on solutions around ownership, asset management, digital services for the electric vehicle ecosystem and scaling EV services and renewable infrastructure charging.

    - Longtime journalist, publisher and media personality in the lifestyle and automotive industries.

    Describe the most impressive thing you've done.
    Skills
    Fashion Automotive Experiential Marketing Consumer Internet Product Marketing Retail Consumer Internet Branding Content Strategy Connected Car Renewable Energy Markets Infrastructure
    Locations
    Los Angeles
     
    Experience
    aBlogtoWatch
    aBlogtoWatch
    Advisor
    Panjo
    Panjo
    Business Development 2015 (4 months)
    Worked with executive team on business development and MarComm for Panjo, a peer to peer marketplace for auto, sport, and hobby enthusiasts.
    PasioMedia
    Exit
    PasioMedia
    Founder, Founder 2013 - Present (over 13 years)
    Founder/CEO at PasioMeida a new-media portal who's main sites, RideApart and DriveApart, are men's lifestyle sites with a focus on automotive and powersports. Run BD, MarComm... more and product.

    Yearly income up 4x since launch. Grew traffic 10x YoY from zero to millions of monthly visitors. Managed a full time team of seven and over thirty contractors. Created and sold marketing, content and native initiatives with Honda, Geico, Suzuki, Vespa, Pirelli, Yamaha and BMW.
    DriverSide
    Exit
    DriverSide
    Director, Content and Marketing 2007 - 2012 (about 4 years)
    Employee number four. Provided strategic oversight on all editorial, communications and marketing aspects of DriverSide. Was responsible for developing content and marketing... more plans, as well as managing the editorial and marketing team of 10. Worked on business development, syndication partnerships and managed all aspects of CRM and email marketing. Helped scale from pre-launch to over 50 million monthly users and created millions in revenues. DriverSide was acquired by Advance Auto Parts in 2012.
    Yahoo
    Yahoo
    Managing Editor, Yahoo! Autos 2004 - 2007 (about 3 years)
    Worked with Yahoo's marketing and communications teams to create the editorial structure for the Yahoo! Autos vertical. Helped to scale the original and branded content for... more Yahoo! Autos and create leads into the consumer automotive engagement funnel which translated into a large ROI for the team. Worked with the Yahoo! Front Page Editorial team to highlight and feature Yahoo! Autos consumer automotive content on Yahoo!'s front page to a global audience of billions of viewers.
    Desitjo
    Desitjo
    Founder
    Charge Collective
    Charge Collective
    Founder 2021 - Present (over 4 years)
    Founded the company. Provides strategic and executive oversight on technology, marketing, communications and product aspects. Fomented strategy for Charge Collective's GTM... more strategy and products.
    Borrow
    Borrow
    Founder/CTO 2016 - 2022 (over 6 years)
    Provides strategic and executive oversight on technology, marketing, communications and product aspects including next generation of connected electric cars. Fomented strategy... more for Borrow's Smart Cities, Utility and data collection products. Created pricing models for vehicle acquisition and disposition as well as lead the team through numerous debt and equity rounds.
    Founder
    PasioMedia, Desitjo
    Employee
    Panjo, Yahoo, DriverSide, Borrow, Charge Collective
    Investor
     
    Incubator
     
    Advisor
    aBlogtoWatch
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Projects
    JoinBorrow.com
    Short term automotive subscription platform.
    Short term automotive subscription platform for static 3, 6 or 9 month inclusive terms for an all-electric vehicle. Now live and leasing in the Los Angeles Market.
     
    Education
     
    Q&A
    If money were not an issue, what would you be doing right now?

    I'd be scaling my triple bottom line VC fund, Willow Glen Ventures and focus on media, connected car/automotive, lifestyle, fashion, AI and SaaS spaces.

    What words of advice would you give your younger self?

    Work harder. Get Smarter.

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