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    Indra Sofian

    Indra Sofian

    Former Co-founder and Chief Growth Officer of Sora Schools, an education startup that's raised $20M+ from investors like USV and General Catalyst.

    Marketing Atlanta Georgia Institute of ...
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    Experience
    Switchyards
    Switchyards
    Growth Advisor 2023 (4 months)
    Joined the Switchyards team in an interim capacity to quickly build their marketing machine, growing their ARR by 20% to $2M in just 2 months.

    - Launched two new locations... more in Chamblee and Adair Park in GA and achieved break-even membership count at both before opening
    - Ran a number of growth experiments, including flyering people’s cars, presenting at neighborhood associations, direct mail, and Nextdoor ads
    - Started Meta ads, acquiring new members for ~$160 with a daily budget of $420 (spread across 7 locations at the time we started them)
    - Built their marketing analytics dashboard for the team to monitor daily new memberships, churn, and trends
    Sora Schools
    Sora Schools
    Co-Founder, Chief Growth Officer 2018 - 2023 (over 4 years)
    We started Sora to build the school of the future: an accredited, online middle and high school focused on helping students explore their future careers and fields.

    -... more Enrolled 7 students and got their parents to trust us with nothing but a dream and a skeleton website before the first day of school in Fall 2019
    - Built our whole sales and admissions process and personally enrolled up to 50 students in the first couple of years
    - Ran digital ads (mostly Google Ads), boosting our growth to ~150 students ($1M ARR) by 2021
    - Designed and iterated on our pricing model and messaging, increasing average revenue per student from $5K per year to $9K per year in 2 years
    - Created our initial Hubspot marketing and sales ops workflows and lead nurture sequences, increasing our lead-to-student conversion rate 2x
    - Produced dozens of videos and pieces of content for sales enablement, showcasing our unique curriculum and program
    - Recruited and led a team of 10 people across marketing and admissions
    - Launched a one-of-a-kind partnership with KaiPod to provide a physical co-learning space for our Atlanta students
    Elevate Media
    Elevate Media
    Co-Founder 2015 - 2019 (about 4 years)
    Elevate Media was an Atlanta-based content-driven digital agency that provides marketing strategy consulting and content production services for businesses, ranging from small... more startups to huge corporations. We partnered with our clients to achieve their goals through our high quality video production, modern social media strategy, and strategic content distribution.

    In this position, my team and I:
    - Sold and produced over 50 different videos, ranging from Kickstarter to marketing landing page videos to social media micro-content
    - Served clients across consumer goods, education, financial services, ecommerce, pets, blockchain, and other industries
    Founder
     
    Employee
    Elevate Media, Sora Schools, Switchyards
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    I founded Sora Schools, building the future of school. My co-founders and I created a school system that actually fosters students' strengths and helps them become independent, critical-thinking adults. We've raised $20M+ from world class investors like General Catalyst, USV, and more. At Sora, I spearheaded growth from $0 to $1M ARR, enrolling our very first student to running our marketing and sales team of 10 people. My core strength is in developing and implementing go-to-market strategy for early stage products.

    Describe the most impressive thing you've done.
    Skills
    Adobe Marketing Management Leadership Sales and Marketing HubSpot
    Locations
    New York City San Francisco Atlanta
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