Switchyards
Growth Advisor
Joined the Switchyards team in an interim capacity to quickly build their marketing machine, growing their ARR by 20% to $2M in just 2 months.
- Launched two new locations... more in Chamblee and Adair Park in GA and achieved break-even membership count at both before opening
- Ran a number of growth experiments, including flyering people’s cars, presenting at neighborhood associations, direct mail, and Nextdoor ads
- Started Meta ads, acquiring new members for ~$160 with a daily budget of $420 (spread across 7 locations at the time we started them)
- Built their marketing analytics dashboard for the team to monitor daily new memberships, churn, and trends
- Launched two new locations... more in Chamblee and Adair Park in GA and achieved break-even membership count at both before opening
- Ran a number of growth experiments, including flyering people’s cars, presenting at neighborhood associations, direct mail, and Nextdoor ads
- Started Meta ads, acquiring new members for ~$160 with a daily budget of $420 (spread across 7 locations at the time we started them)
- Built their marketing analytics dashboard for the team to monitor daily new memberships, churn, and trends

