Carina Cunha

Experience

Messaging Studio

Chief Marketing Officer 2026 - Present (about 1 month)

I lead the commercialization of Messaging Studio

Product positioning and messaging are the interface with the customer

RCS is to creators, entrepreneurs, solopreneurs,... more

STATERA CAPITAL (Luxembourg)

Investor & Capital Strategy Advisor 2026 - Present (about 2 months)

STATERA is a capital advisory and M&A firm backed by a private family office that co-invests in selected opportunities.

The same way founders hire legal counsel... more

KinPay

Advisor 2026 - Present (4 months)

Align AI Foundation

Advisor to the Board 2026 - Present (5 months)

Align AI Foundation supports research that keeps advanced AI safe, aligned, and in sync with the values of humanity. Our objective is helping researchers develop reliable... more

GiveMagix

Strategic Advisor 2025 - Present (over 1 year)

Y42

Founder, Researcher of the Ultimate Question 2024 - Present (almost 3 years)

I am a scientist.

Just not in the academic sense.

The variables I measure are attention, behavior, capital, revenue and resource allocation.

The experiments... more

Go Fund Yourself Show

Guest Titan 2025 (7 months)

Go Fund Yourself (GFY) is an investment TV show that reimagines Shark Tank, connecting founders with a global network of retail and accredited investors. With more than 10... more

THE KINN

Advisor 2023 - 2025 (over 2 years)

Satori

Founder, Founder & CEO 2022 - 2025 (over 3 years)

Founders Factory

Entrepreneur In Residence 2022 - 2023 (11 months)

Building Satori a community based platform for transformational psychedelics experiences and sustained wellbeing

Founders Intelligence

Innovation & Strategy Advisor 2021 - 2022 (8 months)

We work with industry leaders to find their next major revenue line. We combine the rigour of world-class consulting firms with entrepreneurial thinking and light-speed execution.... more

Be Nosy

Founder, Founder 2020 - 2022 (about 2 years)

My first startup, Nosy, generated 1B+ views on <$5K in marketing spend, leading to an invitation and investment on Dragons’ Den UK

Meta Strategy

Founder & Director 2020 - 2021 (over 1 year)

Boutique Sales & Marketing consultancy for start-ups and scale-ups looking to exponentiate growth by doubling down on what works, and replacing what doesn't

We... more

Crimson Education

Country Manager and Launcher of Scotland & Ireland 2018 - 2020 (about 2 years)

Crimson Education is a transformative education technology company that was founded to support people to seize the best education and career opportunities around the world

As... more

Managing Director UK & Europe 2018 - 2020 (over 1 year)

Manage, grow and develop all operations and business segments of Crimson Education across Europe

JPMorgan Chase

EMEA Strategy Project Manager 2016 - 2018 (over 1 year)

Strategic Programs Group, Private Bank, Wealth Management

Strategy and coordination of MiFID II impact to sales, marketing and distribution across Europe

Kurt Salmon

Management Consulting Consultant 2013 (7 months)

Kurt Salmon, part of Accenture Strategy

Project management and business strategy advisory to senior leadership during merger of Bank of America prime brokerage unit... more

Accenture

Business Consulting Analyst 2011 - 2012 (about 1 year)

Credit Suisse

Investment Banking Summer Analyst 2011 (2 months)

CGNMB

Energy Insurance and Reinsurance Broker Trainee (Lloyds) 2010 (2 months)

Collaborated in creating and brokering insurance for over 20 energy accounts at Lloyd’s, including Anadarko and Nexen. Researched the Oil & Gas insurance and reinsurance... more

Three On The Bund

Marketing Intern 2009 (about 1 month)

Designed targeted advertising for high-end restaurants and created marketing material for brands under management. Conducted daily job functions and interactions in Mandarin.

Founder

Be Nosy, Satori, Y42

Employee

Three On The Bund, CGNMB, Credit Suisse, Accenture, Kurt Salmon, JPMorgan Chase, Crimson Education, Meta Strategy, Founders Intelligence, Founders Factory, Go Fund Yourself Show, GiveMagix, Align AI Foundation, KinPay, STATERA CAPITAL (Luxembourg), Messaging Studio

Advisor

THE KINN

Projects

Messaging Studio

RCS campaign studio

Chief Marketing Officer · Describe your campaign in one sentence and Messaging Studio builds it as a rich RCS message for Android and iPhone, ready to… · More

First Principles

Reframe reality. The physics of human behavior

Author & Researcher · First Principles is Carina Cunha’s body of work on the physics of human behavior. Through her work with companies, she is… · More

Education

About

Achievements

I run experiments on human behavior for a living. Carl Jung had his sessions with patients. I have my sessions with businesses.

Through my work with companies, I am developing my own M-theory of human behavior: physics, natural selection and energy allocation.

Y42 is my consultancy and laboratory. I identify the problem, develop the strategy and translate it into execution across capital, communication and commercial growth.

I write First Principles: “See life at a different resolution. Experiments in time, energy & mastery. The objective is fidelity to reality.” My book, First Principles of Persuasion, arrives in 2027.

I am CMO of Messaging Studio, an Investor & Capital Strategy Advisor at STATERA, and an advisor to KinPay, GiveMagix and Align AI Foundation. I have 17+ years of experience as a founder, investment banker, strategist and consultant, and have advised 100+ organizations.

https://carinacunha.com/
https://messagingstudio.com/

Describe the most impressive thing you've done.

Skills

Business Strategy Capital Markets Investment Banking P&L Fundraising Revenue Growth Go-to-market Strategy Commercialization Brand Strategy Mergers & Acquisitions Board Advisory Positioning (Marketing) Capital Strategy Deal Structuring Strategic Partnerships International Expansion

Locations

New York City

Carina Cunha

Persuasion Architect • Author of First Principles • Developing the M-theory of Human Behavior • CMO @ Messaging Studio • Board Advisor & Strategist