Jason Hreha
CEO of Persona. Former Global Head of Behavioral Sciences @Walmart. Creator of Behavioral Strategy.
CEO of Persona. Former Global Head of Behavioral Sciences @Walmart. Creator of Behavioral Strategy.
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Experience
Handshake
Vice President of Product
Exit
Kite
Founder
Advisor
Dopamine
Founder
Advisor
Founder
Employee
Advisor
Education
About
Achievements
In 2010, there were two people doing applied behavioral science work in Silicon Valley: me and my mentor, Dr. BJ Fogg. Now, nearly 14 years later, the field has expanded exponentially, and my work has played a significant role in shaping its trajectory and applications in technology and business.
Some highlights:
- Academic background in neuroscience at Stanford University.
- One of the original mentors for 500 Startups, specializing in applied behavioral science and UX design.
- Founder of the first Fortune 100 behavioral science unit at Walmart.
- Global Head of Behavioral Sciences at Walmart.
- Lead Researcher in the Stanford Persuasive Technology Lab (now called the Stanford Behavior Design Lab).
- One of the developers of Behavior Design.
- Co-Founder of Kite.io (Acquired in 2014 by Alibaba’s search partner, Quixey).
- Founder of Dopamine (the first technology-focused applied behavioral science firm).
- Founder of Persona
Skills
Locations