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    Heather Stewart

    Heather Stewart

    Marketing leader driving growth through strategy, storytelling & performance. Expert in digital, brand, and GTM execution across B2B & DTC.

    Chief Marketing Officer Santa Monica Fashion Institute Of ...
    smokinggunmedia.com
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    Experience
    Join me at xsolla!
    79 Open Positions · $0k–$275k/yr
    View Jobs
    Fetch and Style - Home Decor
    Fetch and Style - Home Decor
    CEO - Founder
    Meet Heather Stewart—a 20+ year marketing veteran who transforms brands from "meh" to magnificent. She bridges Disney magic and metaverse innovation, with deep expertise in... more home décor and gaming/virtual worlds.

    From startups to Fortune 500s, she's the ultimate brand translator turning product dreams into irresistible campaigns. Her clients include Disney Home, Eddie Bauer Home, Hunter Douglas, and Toyota, plus emerging startups she's helped secure $15M+ in funding.

    Heather specializes in go-to-market strategy, CRM optimization, and profitable paid media—untangling complex challenges into compelling stories that make customers wonder how they lived without you.

    With Fetch & Style, she's revolutionizing home décor shopping through 3D configurators, AI-powered style recommendations, and predictive analytics.

    Bottom line: Heather transforms how people fall in love with their homes through data-driven, delightful experiences.

    Smoking Gun Media
    Smoking Gun Media
    Creative Director 2006 - Present (over 20 years)
    Led integrated marketing campaigns across web, social, print, and broadcast, increasing customer engagement and brand visibility.
    Spearheaded digital transformation initiatives,... more streamlining marketing automation and CRM processes for scalability.
    Executed redesign projects for Toyota, Mazda, and Renault, launching interactive presale sites and brand refreshes.
    Orchestrated a $9M brand overhaul for a major e-commerce platform, optimizing UX and driving revenue growth.
    Managed licensing and creative marketing for global brands including Disney, Marvel, Lucas Films, MLB, NBA, and Smithsonian.
    Developed innovative investor and publisher sales systems, helping startups raise over $15M in capital.
    Xsolla
    Xsolla
    VP Marketing 2017 - 2023 (over 6 years)
    Led a 25-member global marketing team across content, creative, and performance marketing to drive brand awareness and revenue growth.
    Developed and executed go-to-market... more strategies that resulted in a 45% increase in revenue and 30% market penetration within the first year.
    Spearheaded AI-powered personalization initiatives, enhancing customer engagement and improving conversion rates by 50%.
    Managed multimillion-dollar budgets, optimizing campaign spend and increasing marketing ROI.
    Produced five global events leveraging metaverse technology, innovating digital trade shows and expanding audience reach.
    Led content and growth marketing efforts, achieving a 400% increase in lead generation, contributing to a $150MM YoY revenue increase.
    Directed global product launches and optimized customer acquisition, achieving a 55% increase in click-through rates (CTR) and a 30% boost in website traffic.
    Managed all major industry events (GDC, Gamescom, E3, PAX) to enhance market positioning and strategic partnerships.
    xsolla
    xsolla
    Employee
    Discount This
    Discount This
    Chief Marketing Officer, 2008 - 2012 (about 3 years)
    W4
    W4
    Creative Director 2014 (9 months)
    3 Day Blinds
    3 Day Blinds
    Creative Director 2004 - 2008 (about 4 years)
    Elizabeth Peterson Group
    Elizabeth Peterson Group
    Art Director 2003 - 2004 (about 1 year)
    iCrossing
    Exit
    iCrossing
    Art Director 2002 - 2003 (about 1 year)
    Antigenics
    Antigenics
    Creative Director 2001 - 2002 (about 1 year)
    Real Media
    Real Media
    Art Director 1999 - 2001 (about 2 years)
    Booz Allen Hamilton
    Exit
    Booz Allen Hamilton
    Designer 1997 - 1999 (about 2 years)
    StyleMD
    StyleMD
    Advisor
    Fetch and Style
    Fetch and Style
    Founder
    Founder
    Fetch and Style
    Employee
    W4, Real Media, iCrossing, Booz Allen Hamilton, 3 Day Blinds, Antigenics, Discount This, Elizabeth Peterson Group, xsolla, Xsolla, Smoking Gun Media, Fetch and Style - Home Decor
    Investor
     
    Incubator
     
    Advisor
    StyleMD
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    Heather Stewart is a seasoned entrepreneur and marketing leader with over 15 years of experience driving growth for startups and established brands. As the founder of boutique agency Smoking Gun Media, she brings a strategic perspective to how traditional and digital marketing impact the bottom line. Known for blending creative instinct with business acumen, Heather has led high-impact campaigns across digital, brand, and go-to-market strategy. Her experience spans corporate and product strategy, business development, and market expansion. She began her career at Booz Allen Hamilton and has since worked with iconic brands like Disney, Mazda, Samsung, Marvel, Lucasfilm, Eddie Bauer, Laura Ashley, MLB, and NBA. Heather thrives in diverse environments—from startup to enterprise—and has been recognized with industry accolades, including a Webby Award for Best Green Website.

    Describe the most impressive thing you've done.
    Skills
    Adobe Creative Suite HTML5 & CSS3 Wordpress Responsive Design Mobile User Experience Design Email Marketing Mailchimp Digital Marketing Growth Hacking Marketing Research Marketing Strategy Product Marketing SEO Social Media Marketing Branding Graphic Design Logo Design Motion Graphics UI/UX Design User Research Web Design
    Locations
    Los Angeles
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