FOX Broadcasting Company
Marketing Automation
Responsible for guiding the marketing automation vision for Fox Networks (Digital Consumer Group) existing apps and TV Everywhere, including Fox Now, FX Now, Fox Sports, Fox... more Sports Go, and the National Geographic TV Apps, as well as new direct to consumer TV products.
Developing roadmap for campaign capability spanning digital channels (e.g. emails, push, in-app), automation, personalization, across various lifecycle campaign types (lead gen, retargeting, onboarding, retention, win-back).
Developing roadmap for campaign capability spanning digital channels (e.g. emails, push, in-app), automation, personalization, across various lifecycle campaign types (lead gen, retargeting, onboarding, retention, win-back).




