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    Greg Backstrom

    Greg Backstrom

    Product Leader | Founder @snap-tailor | Previously Product Manager @boost-media | I build empathetic products and bring disciple to agile dev teams

    Entrepreneur San Francisco University Of Califor...
    snaptailor.com
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    Experience
    Boost Media
    Boost Media
    Product Manager 2015 - 2016 (about 1 year)

    • Directed product team of 7 engineers and 1 UX designer.
    • Owned SaaS web app rebuild from initial scope to GA release. Conducted 50+ user research and usability sessions... more to determine MVP feature set and improve usability. Designed and executed beta program that doubled customer satisfaction over previous web app.
    Snap Tailor
    Snap Tailor
    Founder 2013 - Present (about 13 years)

    Snap Tailor offers perfectly fitting custom dress shirts for men, no measuring required.

    By starting with the fit of a shirt you already own and offering free fit... more refinements, Snap Tailor guarantees you'll get exactly the fit you like, starting from just $69.

    Visit http://snaptailor.com
    Harvard Business School Startup Partners
    Harvard Business School Startup Partners
    Advisor 2014 - Present (almost 12 years)
    Greenstart
    Greenstart
    Associate 2012 (3 months)

    • Executed customer discovery, conducted customer validation, and designed user experiences for startups.
    Applied Materials
    Applied Materials
    Technical Account Manager, Solar 2006 - 2010 (about 4 years)

    • Oversaw first solar module factory start-up in China from $140M contract signing through final acceptance.
    • Coached six members of Asia regional support team to... more improve issue resolution time and communication.
    Kian Lavi Consulting
    Kian Lavi Consulting
    Employee
    Founder
    Snap Tailor
    Employee
    Greenstart, Boost Media, Applied Materials, Kian Lavi Consulting
    Investor
     
    Incubator
     
    Advisor
    Harvard Business School Startup Partners
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Projects
    Snap Tailor E-commerce Website
    Built website for my business, Snap Tailor
    HTML5, CSS, Javascript · • Built a profitable e-commerce business with stellar NPS and customer LTV.
    • Coded snaptailor.com (HTML5, CSS, JS),… · More instrumented site for analytics, and optimized conversion funnel.
    • Developed, tested, and iterated MVPs until product-market fit was found.
     
    Education
     
    About
    Achievements

    At Boost Media, I owned our Search Engine Marketer web app rebuild from initial scope to GA release. I conducted 50+ user research sessions and usability tests to determine MVP feature set and improve usability. I also redesigned Boost's support engineering prioritization process to leverage a cross-functional team which increased stakeholder satisfaction and halved product owner time commitment.

    In 2013, I founded and built Snap Tailor into a profitable e-commerce business. In the early stages, I developed, tested, and iterated MVPs until product-market fit was found. Then, I coded snaptailor.com (HTML5, CSS, JS), instrumented for analytics, and optimized the conversion funnel.

    Earlier in my career as a Technical Account Manager at Applied Materials, I oversaw the company's first solar module factory start-up in China from $140M contract signing through early final customer acceptance. I also coached our Asia regional support team to improve issue resolution time and communication.

    Describe the most impressive thing you've done.
    Skills
    Customer Development Market Validation Product Management UI/UX Design Customer Service User Experience Design User Research Agile Software Develoment Entrepreneurship Business Strategy Venture Capital
    Locations
    San Francisco
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