Manager, SEO & Marketing Infrastructure
Greg Such
Back form a trip around the world, I'm a data analyst wizard with a technical background: from product enhancements/optimizations to implementations.
Back form a trip around the world, I'm a data analyst wizard with a technical background: from product enhancements/optimizations to implementations.
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Experience
Exit
Ancestry SF
Senior SEO Specialist
Inflection
SEO Specialist
Inflection
SEO Link Building Specialist
Stumpwise.com
Project Manager, Accounint 7 Financial Systems Automation
Liberty Apps
Market Research Student Intern
Marketing
Exit
fitmob
User Acquistion & Marketing Analytics
Employee
Education
About
Achievements
I led the implementation of of Ad-X mobile tracking at Ancestry.com working intensely with the mobile dev team and developed the backend reporting method and metrics along side the BI team. By determining which metrics to capture from mobile app users, we were able to track users' movement from in-app interaction to desktop subscription conversion enabling proper LTV analysis. With this data, the mobile marketing team was better able to increase and optimize its spend, while increasing profit margins. The tracking further enabled the Testing team to conduct app promotion testing on our mobile site. The implementation and its results were a huge win for the organization and was quickly adopted.
Describe the most impressive thing you've done.
Skills
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