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    Gordon Tindall

    Gordon Tindall

    My superpower is being able to ship quality products under tight timelines.

    Before Lyft, I cut my teeth at early-stage startups of 2-50 people.

    Product Manager Los Angeles University of Califor...
    struckcapital.com
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    Experience
    Struck Capital
    Struck Capital
    Chief Design Officer 2022 - Present (over 4 years)
    Responsible for leading ideation, design, and product validation for each company. If you're a founder with an idea and want to chat, please reach out!
    Lyft
    Exit
    Lyft
    Staff Designer and Manager | Rentals 2017 - Present (almost 9 years)
    Lyft Rentals is a consumer-facing product that allows our users to rent a car for a weekend adventure or business trip. Product and operations work hand in hand, which has... more allowed me to bridge the gap from digital to service design and create a holistic experience.

    I have matched 100 designers for the Design Mentorship Program.

    Previously: Planted seeds on the Growth team for subscriptions and increasing demand for luxury modes, and large-scale work on multiple redesigns of the passenger app.
    Gourmet Forest
    Gourmet Forest
    Founder 2011 - Present (over 15 years)
    Wholesale distribution of foraged goods across the Pacific Northwest.
    Kamcord
    Exit
    Kamcord
    First Designer 2015 - 2017 (over 2 years)
    Leading product design (UI/UX/strategy).

    I was the first designer. I designed all of our projects from end-to-end including tools for managing a live stream, live streaming... more from an Android device, native and web viewing experiences, and creating a virtual goods monetization platform before twitch or youtube.

    We also built tools to create video reactions over your screenshots on iOS and allowing you to capture your screen over any app on Android.
    Trippy (acquired by TripRemix)
    Trippy (acquired by TripRemix)
    Product Designer 2013 - 2015 (over 1 year)
    Collaborate and lead product efforts with the CEO and CTO to develop new features resulting in improved UX and increased user engagement. Design, monitor and analyze email... more outreach campaigns resulting in an average of 60% open rates, optimize mobile web experience and ideate, design and plan UX for mobile application. 
    Women.com
    Women.com
    Product Designer 2014 (8 months)
    Led UX and visual design for product MVP. Resulted in company successfully entering summer batch of Y-Combinator and closing an A-list VC round of $1.7 million. Worked closely... more with founder to understand vision of company and translate it into all aspects of UI.
    Founder
    Gourmet Forest
    Employee
    Trippy (acquired by TripRemix), Kamcord, Women.com, Lyft, Struck Capital
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    Prior to Struck, Gordon was a design leader at Lyft for multiple consumer-facing teams. He specialized in zero-to-one initiatives leading design and product strategy across redesigns of the Lyft app (winning a google design award), building the physical and digital experiences for Lyft Rentals, and exploring new verticals.

    As a self-taught designer he believes mentorship is an essential part of a team’s growth. To this end, he started and grew the Lyft Product Design mentorship program to over 100 participants.

    Describe the most impressive thing you've done.
    Skills
    Sales and Marketing Team Building Training Distribution Customer Service Customer Relationship Management Customer Acquisition Management Market Research Creative Problem Solving Food Visual Design UI/UX Design
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