Founder, CEO
Plannery is building a fully autonomous neo bank for healthcare professionals.
Krishnan Gopalakrishnan
Founder/CEO @Plannery, financial automation for healthcare professionals. angel investor, seasoned operator. previously growth/product at @CapitalOne, @sprig-deleted @Esurance (acq. Allstate) @claralending-deleted (acq. SoFi)
Founder/CEO @Plannery, financial automation for healthcare professionals. angel investor, seasoned operator. previously growth/product at @CapitalOne, @sprig-deleted @Esurance (acq. Allstate) @claralending-deleted (acq. SoFi)
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Experience
Impac Mortgage
Marketing Consultant/Acting CMO
Ran the consumer marketing team for Impac Mortgage (NYSE: IMH) with a budget of $40 MM. Built an analytical marketing infrastructure from the ground up and drove a 3X improvement... more in Return On Ad Spend (ROAS).
Helped identify and scale a unique opportunity to target freelancers and real estate investors with a suite of non-traditional lending products. Grew this portfolio volume by ~5X in the past year while the entire mortgage refinance business was trending lower due to higher interest rates.
Helped identify and scale a unique opportunity to target freelancers and real estate investors with a suite of non-traditional lending products. Grew this portfolio volume by ~5X in the past year while the entire mortgage refinance business was trending lower due to higher interest rates.
Head of Marketing
Built industry leading digital mortgage experience, launch and optimized digital acquisition channels improving Return on Ad Spend by 1.5X from Jan through Aug 2017
Refined... more the Clara brand strategy and helped bring the brand to life through content that resulted in ~20% of all loans funded through organic channel
Provided strategic leadership to the organization - built a culture of data driven decision making, define OKRs for the org and participated in fundraising and investor outreach
Refined... more the Clara brand strategy and helped bring the brand to life through content that resulted in ~20% of all loans funded through organic channel
Provided strategic leadership to the organization - built a culture of data driven decision making, define OKRs for the org and participated in fundraising and investor outreach
Head of Growth
Developed the Chicago market into a model for future city launches from a growth perspective by driving a 150% increase in revenue in the 6-month period, by testing and scaling... more organic and referral channels.
Implemented a disciplined product-driven growth strategy with a team of engineers, designers and analyst to run growth experiments that drove ~10% month-over-month growth in meals sold.
Advised on long term business strategy and helped craft a path to sustainable economics.
Implemented a disciplined product-driven growth strategy with a team of engineers, designers and analyst to run growth experiments that drove ~10% month-over-month growth in meals sold.
Advised on long term business strategy and helped craft a path to sustainable economics.
CMO
Increased membership base from ~700K to over 2.5 million
Refined the mobile product strategy and executed mobile app growth campaigns to grow download volume and MAU... more by over 100%.
Rebranded the ShopRunner brand to help differentiate from Amazon Prime and highlight the unique value proposition to both sides of the network – retailers and members.
Developed infrastructure to leverage behavior data across 150+ stores to drive sophisticated CRM strategies to drive 50%+ growth in same store sales.
Refined the mobile product strategy and executed mobile app growth campaigns to grow download volume and MAU... more by over 100%.
Rebranded the ShopRunner brand to help differentiate from Amazon Prime and highlight the unique value proposition to both sides of the network – retailers and members.
Developed infrastructure to leverage behavior data across 150+ stores to drive sophisticated CRM strategies to drive 50%+ growth in same store sales.
Esurance
Director of Marketing
Launched and managed a $75 MM multi-channel campaign to improved brand consideration by over 30% and response to marketing spend by over 35% and making Esurance the fastest... more growing insurance brand in the country.
Defined and executed mobile product strategy and launched 2 critical industry-leading features that enhanced customer experience and positioned Esurance as the leader in mobile
Defined and executed mobile product strategy and launched 2 critical industry-leading features that enhanced customer experience and positioned Esurance as the leader in mobile
Capital One
Senior Analyst
Responsible for driving growth through channel and product optimization leveraging Capital one’s Information Based Strategy (IBS).
Helped drive revenue by testing... more and developing product and contact strategies targeting at risk prime/super prime cardholders.
Helped drive revenue by testing... more and developing product and contact strategies targeting at risk prime/super prime cardholders.
Founder
Employee
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Enabling financial security for millions
Reduce debt, start, save for an emergency fund - no matter what your financial goals are, Plannery can show you the way. Get a step-by-step plan to achieve… · More your goals, customized specifically for you in a matter of minutes - and for free. Here is how Plannery works: - Download the app - Tell us w...
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