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    Guillermo Ginesta

    Guillermo Ginesta

    Growth, Strategy & Innovation with an eye for disruption. Experienced in Corporate Innovation, investing, strategy & growth. Active Angel Investor (2 exits)

    Managing Director at Brinc Hong Kong (www.brinc.io), Hong Kong's most active VC.

    Marketing Hong Kong University of Warwick...
    ginesta.io
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    Experience
    Infiniti Motors
    Infiniti Motors
    Innovation Manager, Global Business Transformation and Brand 2016 - Present (over 10 years)
    Innovation and Entrepreneurship - Management of the Infiniti Motors Accelerator Programme: Infiniti LAB.
    Founder
    Zyppos, INFINITI Lab Tor 2.0, INFINITI Lab TOR 1.0
    Employee
    Infiniti Accelerator, driven by Nest, Sherry Logistics, Infiniti Motors, Cosme De Net, Infiniti, Mirae Asset, Oregon Scientific, Brinc, Inifiniti Lab
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Projects
    INFINITI LAB - Hong Kong 3.0
    Global Accelerator Program focusing on Future of Retail.
    Program Manager · The INFINITI LAB brings together the worlds most innovative entrepreneurs together to advance and excel.

    Sourcing startups… · More and vetting participants, designing and delivering the curriculum, advising startups and working closely with founders.
    INFINITI LAB - Toronto 1.0
    INFINITI LAB Toronto, working with Smart Cities startups
    Global Program Manager · INFINITI and Multiplicity have teamed up to support Toronto’s incredible entrepreneurial community to grow and share new ideas… · More with the world. Turn your innovative concept into something real with our startup accelerator program.

    Sourcing startups and vetting participants, designing and delivering the curriculum, advising startups and working closely with founders. Overall governance and program delivery.
    INFINITI LAB - Singapore 1.0
    Working with advanced/mature startups in Mobility
    Program Manager · Through INFINITI's belief in the power of entrepreneurship and innovation, the INFINITI LAB helps to foster a global… · More entrepreneurial community.

    Sourcing startups and vetting participants, designing and delivering the curriculum, advising startups and working closely with founders. Managing the integration (DRIVE) process to create prototypes with Startups and the Renault-Nissan Alliance
    INFINITI LAB - Hong Kong 2.0
    INFINITI LAB HK2.0 Global Accelerator - Smart Cities and IoT
    Program Manager · The Accelerator programs propel you to the next level. You’ll gain access to mentorship, and education from an experienced team of… · More startup and industry experts, ending with an investor Demo Day event. Top candidates can even gain introductions to Alliance investors.

    Sourcing and vetting startups, program development, curriculum planning and execution, Accelerator delivery and governance. Closely working with startup founders and integrating them into the Renault-Nissan Alliance
    Mazu Swimwear - E-Commerce
    E-Commerce Platform
    eCommerce and DIgital Marketing Consultant, BRAND MARKETING, Email Marketing, Shopify · Created the company's online store as well as digital… · More strategy.

    Mazu is a blend of tradition and modernity, pays homage to Hong Kong's maritime history. Māzŭ provide best quality swim shorts for men by unique fabrics with FREE worldwide shipping.

    Created the online store and digital strategy for the brand.
     
    Education
     
    About
    Achievements

    Responsible for the global rollout of the Infiniti Motors Accelerator programme - Infiniti LAB and participating startups.

    Companies under advisory/consultancy achieved HK$120+ million in yearly sales in 2015.

    Past experience includes: Infiniti Motors, Speedo, Lacoste, Ted Baker, Oregon Scientific, Cosme De Net, Toll Global Forwarding, Mist, masblu, New Balance.

    Raised USD6m investment for the company's operations.

    Increased sales YoY by over 350%, while decreasing and optimising marketing spend by 10% while maintaining a positive ROI.

    Increased CTR and user engagement by 100% YoY, and improving conversion rate by 183% over the same period. 

    Headed the World's Largest student-run international event, coordinating a team of 250+, and welcoming over 40,000 participants.

    Describe the most impressive thing you've done.
    Skills
    Online Marketing Social Media Marketing All skills in the marketing industry Management Content Marketing Business Strategy Business Development E-Commerce Shopify Google Adwords Google Analytics Facebook Advertising Advertising Bilingual Communications Consulting Due Diligence Email Event Management Marketing Management Marketing Strategy Network Management Networking Public Relations Social Networking Sports Fundraising Angel Investing Innovation & Growth Digital Marketing Email Marketing Growth Hacking Marketing Research Product Marketing SEO
    Locations
    Europe Chile Hong Kong Singapore Shanghai London New York City San Francisco
     
    Q&A
    What's your favorite non-business book?

    Ready Player One, or The Little Prince

    If money were not an issue, what would you be doing right now?

    Still helping startups achieve their potential

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