Founder
Gareth Wilson
Results-driven Product Manager and User Experience expert with 10+ years of experience delivering innovative products.
Results-driven Product Manager and User Experience expert with 10+ years of experience delivering innovative products.
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Experience
Employee
Adconion
Employee
Fender Musical Instruments
Senior Digital Product Manager
- Introduced headless commerce architecture and leveraged AI-based personalization algorithms to dynamically recommend relevant content in Fender Play mobile app. Drove 30%... more increase in engagement.
- Led overhaul of payment infrastructure, managing Stripe upgrade to improve security, implement robust error handling, and streamline checkout experience.
- Conducted extensive A/B testing on checkout flow, optimizing field validation, shipping calculations, and reducing steps resulting in 15% increased conversion.
- Led migration to Salesforce Commerce Cloud for key e-commerce property.
- Collaborated with vendor partners and internal teams to successfully launch an e-gift card program integrated with core payments system.
Skills: Stripe (Software) · Strategy · Software Development · Scrum · Agile Methodologies · User Experience (UX) · A/B Testing & Experimentation · Information Architecture · Product Management
- Led overhaul of payment infrastructure, managing Stripe upgrade to improve security, implement robust error handling, and streamline checkout experience.
- Conducted extensive A/B testing on checkout flow, optimizing field validation, shipping calculations, and reducing steps resulting in 15% increased conversion.
- Led migration to Salesforce Commerce Cloud for key e-commerce property.
- Collaborated with vendor partners and internal teams to successfully launch an e-gift card program integrated with core payments system.
Skills: Stripe (Software) · Strategy · Software Development · Scrum · Agile Methodologies · User Experience (UX) · A/B Testing & Experimentation · Information Architecture · Product Management
IQ Solutions
Product Consultant
- Collaborated with internal and external stakeholders to deliver web products for government contracts including the National Institutes of Health (NIH), the Centers for... more Disease Control and Prevention (CDC), and the Food and Drug Administration (FDA).
- Spearheaded the design and development of the Federal COVID-19 Response website, a critical resource for medical professionals seeking up-to-date information on COVID treatment options and vaccines.
- Oversaw website enhancements that have helped save tens of thousands of lives, as recognized by the Department of Health and Human Services (HHS).
- Conduct and analyze user testing sessions for improvements to the National Institute of Biomedical Imaging and Bioengineering (NIBIB) website, resulting in a better user experience and increased engagement from stakeholders.
- Played a critical role in the end-to-end product management process, including conducting user research, requirements gathering and writing, user testing, stakeholder management, and KPI/data analysis.
Skills: Strategy · Analytical Skills · Software Development · Scrum · Agile Methodologies · Project Management · User Experience (UX) · A/B Testing & Experimentation · Information Architecture · Product Management
- Spearheaded the design and development of the Federal COVID-19 Response website, a critical resource for medical professionals seeking up-to-date information on COVID treatment options and vaccines.
- Oversaw website enhancements that have helped save tens of thousands of lives, as recognized by the Department of Health and Human Services (HHS).
- Conduct and analyze user testing sessions for improvements to the National Institute of Biomedical Imaging and Bioengineering (NIBIB) website, resulting in a better user experience and increased engagement from stakeholders.
- Played a critical role in the end-to-end product management process, including conducting user research, requirements gathering and writing, user testing, stakeholder management, and KPI/data analysis.
Skills: Strategy · Analytical Skills · Software Development · Scrum · Agile Methodologies · Project Management · User Experience (UX) · A/B Testing & Experimentation · Information Architecture · Product Management
Forever 21
Senior Product Manager
- Led the definition of the payments product roadmap, managed product backlog, and planned bi-weekly development sprints to deliver on the company's goals.
- Implemented... more Amazon Pay and other new payment methods, resulting in a 12% boost in average order value.
- Successfully launched Forever 21's first digital loyalty program, resulting in reward users generating 2x more incremental revenue compared to non-reward shoppers.
- Utilized A/B testing tools and AI personalization tools to maximize revenue and improve user experience.
- Spearheaded optimizations using ML to reduce fraudulent activity by more than 80%.
- Ensured GDPR, CCPA, and PCI compliance to protect user data and maintain regulatory standards.
Skills: Strategy · Software Development · Scrum · Agile Methodologies · Change Management · Project Management · User Experience (UX) · A/B Testing & Experimentation · Information Architecture · Product Management
- Implemented... more Amazon Pay and other new payment methods, resulting in a 12% boost in average order value.
- Successfully launched Forever 21's first digital loyalty program, resulting in reward users generating 2x more incremental revenue compared to non-reward shoppers.
- Utilized A/B testing tools and AI personalization tools to maximize revenue and improve user experience.
- Spearheaded optimizations using ML to reduce fraudulent activity by more than 80%.
- Ensured GDPR, CCPA, and PCI compliance to protect user data and maintain regulatory standards.
Skills: Strategy · Software Development · Scrum · Agile Methodologies · Change Management · Project Management · User Experience (UX) · A/B Testing & Experimentation · Information Architecture · Product Management
Fam Brands
Senior Product Manager, User Experience
- Led an agile development team as product owner of two e commerce websites, Ellie.com and Marika.com.
- Identified and optimized key funnels to improve sales and subscription... more revenue.
- Researched and hired A/B testing and personalization vendors.
- Led an agile development team as product owner of two e commerce websites, Ellie.com and Marika.com.
- Identified and optimized key funnels to improve sales and subscription revenue.
- Researched and hired A/B testing and personalization vendors.
Skills: Strategy · Software Development · Scrum · Agile Methodologies · Change Management · Project Management · User Experience (UX) · A/B Testing & Experimentation · Information Architecture · Product Management
- Identified and optimized key funnels to improve sales and subscription... more revenue.
- Researched and hired A/B testing and personalization vendors.
- Led an agile development team as product owner of two e commerce websites, Ellie.com and Marika.com.
- Identified and optimized key funnels to improve sales and subscription revenue.
- Researched and hired A/B testing and personalization vendors.
Skills: Strategy · Software Development · Scrum · Agile Methodologies · Change Management · Project Management · User Experience (UX) · A/B Testing & Experimentation · Information Architecture · Product Management
Iteration Group
Product Manager & UX Designer
- Conceptualized and launched a mobile web app for Illumination Entertainment that featured characters from the Minions franchise and integrated with the popular mobile game... more “Minions Run.”
- Managed multiple projects as product manager and UX designer.
- Facilitated client meetings and collaborated with stakeholders to ensure approval of deliverables.
- Led the design and development of an online mortgage application for On Q Financial that integrated with APIs from various financial institutions, including Ellie Mae, Fannie Mae, and Freddie Mac.
- Managed multiple projects as product manager and UX designer.
- Facilitated client meetings and collaborated with stakeholders to ensure approval of deliverables.
- Led the design and development of an online mortgage application for On Q Financial that integrated with APIs from various financial institutions, including Ellie Mae, Fannie Mae, and Freddie Mac.
Founder
Employee
Education
About
Achievements
- Holds a Master's of Arts in philosophy from University of Wisconsin and a Masters in Communications Management from University of Southern California.
- Helped create cutting edge mobile and desktop applications for Pepsi, Sony, Disney and other clients.
- Co-founded BetterPet, which has been featured in the LA Times, The Daily Beast, Jezzebel, Aol News and New York Magazine.
Skills
Locations