Founder, Co-founder and CBO
Launching a brand of all-day dress sneakers with style and comfort USP, and aspirational brand positioning.
• Co-created the business vision, analysed the market and competition,... more detailed out the business plan and financial model
• Conducted consumer research to identify key pain points and buying behaviours
• Defined the brand positioning, outlined marketing plan and detailed out early traction approach
• Leading fundraising efforts through angels and VCs
• Co-created the business vision, analysed the market and competition,... more detailed out the business plan and financial model
• Conducted consumer research to identify key pain points and buying behaviours
• Defined the brand positioning, outlined marketing plan and detailed out early traction approach
• Leading fundraising efforts through angels and VCs
