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    Frederik Hermann

    Frederik Hermann

    Strategic and results-oriented senior marketing executive known for driving business success through innovative and impactful marketing campaigns.

    Entrepreneur Mountain View Karlsruhe Institute o...
    frederikhermann.com
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    Experience
    Youlify
    Youlify
    Head of Marketing 2025 - Present (12 months)
    Youlify is an AI revenue cycle management company, built by physicians for physicians. Shaped by our physician founder and built by AI experts with CPC and CPB oversight,... more our platform deeply understands medical billing, automating RCM and delivering actionable insights for independent practices. We go beyond efficiency—helping doctors maximize revenue, reclaim time, and refocus on exceptional patient care.
    Akia
    Akia
    Vice President of Marketing 2024 - 2025 (11 months)
    Lead all marketing functions at Akia, driving 3x pipeline growth, 2x increase in inbound revenue and establishing category leadership in AI-powered guest engagement. Built... more the GTM strategy, scaled demand gen, field marketing, SEO and content and repositioned the brand around “agentic hospitality” to differentiate from legacy providers.
    Beekeeper
    Beekeeper
    Vice President of Digital Marketing 2021 - 2024 (almost 3 years)
    Leading the digital marketing team of 12 overseeing all aspects of demand generation (full funnel paid social, paid search, programmatic), email marketing, content strategy,... more search engine optimization, social media, conversion rate optimization (CRO), growth and website development with a clear focus on pipeline generation and revenue growth. Over-achieving targets quarter over quarter through creative, highly targeted and fully integrated ABM campaigns in the US and Europe (in English, German and French).
    Birdeye
    Birdeye
    Senior Director of Marketing 2019 - 2021 (almost 2 years)
    Led team of 18 and all aspects of the marketing org, including paid acquisition (SEM & paid social), content & SEO, growth strategies, conversion rate optimization... more and A/B testing, email marketing and nurture sequences, account-based marketing, direct mail, partner marketing, product marketing, marketing operations, software review sites, social media, influencer marketing, referral program, webinars, PR, data reporting, software evaluation, analytics as well as trade shows, field marketing and virtual events.
    Zepp Health
    Exit
    Zepp Health
    Head of Marketing and Sales 2016 - 2019 (almost 3 years)
    Led all marketing and sales initiatives in the US and Internationally, establishing demand in ecommerce and brick and mortar channels. Creating new global brand, strategic... more plans, global product management, resulting in strong sales, marketing, advertising, and brand recognition. Recruited, trained, and motivated a global team of 20 in marketing, demand generation, content, SEO, social media, brand, public relations, sales, operations, logistics, and customer success. Zepp Health is publicly traded (NYSE: ZEPP).
    Lumo Bodytech
    Lumo Bodytech
    Head of Marketing 2015 - 2016 (9 months)
    Directed regional and international marketing operations, with strong collaboration with executive leadership, product and engineering teams, in driving strategy, budget planning,... more sales forecasting, user acquisition, conversion optimization, inbound channels, retention, promotions, advertising, public relations and social media.
    Jawbone
    Jawbone
    Director of Growth 2014 - 2015 (about 1 year)
    Generated strategic plans, leading a cross-functional growth team of 9 in initiatives throughout the entire marketing lifecycle, including retention, affiliate marketing,... more a refer-a-friend program, demand generation, customer acquisition, and engagement. Successfully led KPI-driven ecommerce projects, global promotions calendar, sales forecasting and planning, international expansion, website localization, marketplaces, single-sign-on initiative and the implementation of new marketing analytics tools.
    Swipp
    Swipp
    Vice President of Marketing 2012 - 2013 (over 1 year)
    Led international marketing, social media, influencer and brand strategy. Collaborated with executive leadership and product development teams to test, evaluate, and refine... more the company's value proposition. Deployed global go-to-market campaigns for B2C products, resulting in 40K sign ups within the first week of launch. Drove six product launches for B2C and B2B services, and built a global ambassador network.
    Talenthouse
    Talenthouse
    Vice President of Marketing 2010 - 2012 (over 2 years)
    Developed and executed the full range of marketing, communication, social and PR campaigns including the company’s launch in June 2009. Conceived an engaging social media... more marketing strategy reaching 10M users per campaign for our clients such as Adidas, Montblanc, Bugaboo, Red Bull, Virgin Mobile, and Universal Music. Supervised team of 22 employees in marketing, customer acquisition and customer success and managed relationships with partner agencies and third party vendors. Expanded business into English, Spanish, Portuguese, French, German, Turkish and Russian. Scaled company to more than 1.5M registered members, 500+ clients and 250K+ followers (now 2.5M social media followers and 1M creators)
    Jajah
    Exit
    Jajah
    Director of Marketing 2005 - 2009 (over 4 years)
    Grew customer base to over 25M in 200+ countries with innovative entry-to-market, communications, marketing, product and public relations strategies including the company’s... more launch in June 2005. Led creative marketing, social media, influencer marketing and PR efforts. Partnerships and clients included Yahoo!, Microsoft, VeriSign, eHarmony, and Match.com. Oversaw all outbound communications & marketing. Jajah was acquired by Telefónica Europe/O2 in December 2009 for $207M.
    UpWest
    UpWest
    Mentor 2013 - Present (over 13 years)
    Vm-People
    Vm-People
    Marketing Manager 2005 (7 months)
    Created and executed strategic viral marketing, influencer marketing and social media campaigns for major customers, incl. BMW, Universal Music Group, Jajah, Fischer, and... more Fox Searchlight. Managed key accounts and performed social network analysis (SNA).
    KIT-9
    KIT-9
    Research Assistant 2001 - 2004 (almost 3 years)
    One of the initial hires to launch the Institute for Information Systems and Management - Information Services and Electronic Markets, Department of Economics and Business... more Engineering, lead by Prof. Dr. Andreas Geyer-Schulz at the Karlsruhe Institute of Technology (KIT), and assisted in academic research and the preparation of lectures and courses.
    T-Systems
    T-Systems
    Trainee 2000 - 2001 (6 months)
    T-Systems is a division of Deutsche Telekom. Global corporations and European public institutions rely on T-Systems for Information and Communications Technology (ICT). I... more assisted in software documentation, UI/UX app / software design and product development.
    Founder
     
    Employee
    Talenthouse, Swipp, Jawbone, Lumo Bodytech, Jajah, Zepp Health, T-Systems, KIT-9, Vm-People, SalesHood, Birdeye, Beekeeper, Akia, Youlify
    Investor
     
    Incubator
     
    Advisor
    Grape, Esplorio
    Attorney
     
    Board Member
     
    Mentor
    UpWest
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    Strategic and results-oriented senior marketing executive with a proven track record of driving growth and leading four successful exits, including two IPOs. Launched 3 companies into existence (Jajah, Talenthouse and Swipp). Known for building and leading global cross-functional teams, executing agile marketing campaigns, and consistently delivering pipeline and revenue growth. Leverage data-driven insights to propel demand generation across paid search, paid and organic social, SEO, and ABM. Deep expertise spans content strategy, email and field marketing, website development, and growth marketing. Adept at conducting complex performance analyses to ensure a comprehensive and integrated approach to all marketing initiatives with tight cost control.

    Describe the most impressive thing you've done.
    Skills
    Viral Marketing Product Marketing Social Media Marketing Online Marketing Internet Marketing Public Relations Global Media Relations Strategic Communications International Communications Growth Hacking Growth Strategy and Execution User Acquisition Go to Market Strategy Retargeting SEO/SEM Facebook Advertising All skills in the marketing industry Customer Acquisition Search Engine Marketing (SEM) Web Analytics Google Analytics Display Advertising Product Development Product Management Ecommerce HTML Management Marketing Management Product Strategy Sales Adobe Advertising Email Entertainment Microsoft Publications Research Retail Services Telecommunications Business Development Logistics Social Media Account Based Marketing Field Marketing Events Planning and Management Market Research Digital Marketing Revenue Growth Marketing and Growth Strategy Sales and Marketing
    Locations
    San Francisco Mountain View Palo Alto Los Altos Sunnyvale Menlo Park Santa Clara San Francisco Bay Area San Jose Sacramento
     
    Projects
    Jawbone Partner Marketplace
    Jawbone launches partner marketplace for third-party apps
    Director of Growth · Jawbone, the company behind the UP24, UpMove and UP3 fitness trackers, has launched a partner marketplace in the US aimed at… · More drawing together the best apps, devices and other integrations available across the Jawbone ecosystem.. Rather than list all the possible available integrations, the Jawbone Marketplace only has best-in-class offerings that work neatly with its own products.
    Frontline Success Summit 2022
    3-hour virtual summit for frontline leaders
    Marketing · Frontline Success Summit is back for another year of thought-provoking keynotes and real-world case studies! Join us for a 3-hour virtual… · More summit to learn and exchange ideas with frontline leaders from around the globe. You’ll walk away with actionable takeaways and be inspired to drive change in your organization the next morning.
    Logan Rivenes
    With Logan Rivenes
    Lumo Platform
    Wearable Technology Platform
    Lumo's easy-to-use, robust wearable technology platform measuring and analyzing human biomechanics for our products, and our partners' products.
    Monisha Perkash
    Andrew Chang
    Charles Wang
    With Charles Wang, Andrew Chang, Monisha Perkash
    Lumo Run
    Revolutionary Smart Running Shorts
    Lumo Run smart running shorts incorporate the personal attention of a running coach with the professional data of a lab to help you improve your running form.
    Monisha Perkash
    Andrew Chang
    Charles Wang
    With Charles Wang, Andrew Chang, Monisha Perkash
    Amazfit Moonbeam - Activity & Sleep Tracker
    The Amazfit Moonbeam tracks your activity and sleep quality.
    Marketing & Sales · Planned and executed all launch activities.

    Establish healthy habits and achieve your goals towards a more active and… · More healthy lifestyle with Amazfit. Track your steps taken, distance traveled, calories burned and sleep quality. Feel more energized, focused and productive.
    Nikita Leonov
    Denys Nevozhai
    Nikki Lindgren
    Jihyun Park
    Jennifer Palk-Cogley
    Tim Murphy
    Greg Shay
    Cassie P Chou
    Pengtao Yu
    With Pengtao Yu, Cassie P Chou, Greg Shay, Tim Murphy, Jennifer Palk-Cogley, Jihyun Park, Nikki Lindgren, Denys Nevozhai, Nikita Leonov
    Amazfit Equator - Activity & Sleep Tracker
    The Amazfit Equator tracks your activity and sleep quality.
    Marketing & Sales · Planned and executed all launch activities.

    Establish healthy habits and achieve your goals towards a more active and… · More healthy lifestyle with Amazfit. Track your steps taken, distance traveled, calories burned and sleep quality. Feel more energized, focused and productive.
    Denys Nevozhai
    Nikita Leonov
    Jihyun Park
    Nikki Lindgren
    Greg Shay
    Tim Murphy
    Jennifer Palk-Cogley
    Cassie P Chou
    Pengtao Yu
    With Pengtao Yu, Cassie P Chou, Jennifer Palk-Cogley, Tim Murphy, Greg Shay, Nikki Lindgren, Jihyun Park, Nikita Leonov, Denys Nevozhai
    Amazfit Arc - Heart Rate, Activity & Sleep Tracker
    Arc is a water resistant activity and sleep tracker.
    Amazfit Arc is a water resistant activity and sleep tracker with an optical heart rate sensor and scratch resistant OLED touch screen. Designed with comfort… · More and simplicity in mind, Arc offers durable construction and industry leading 20 days of battery life on a single charge. Introductory price for limited time only.
    Nikki Lindgren
    Denys Nevozhai
    Tim Murphy
    Greg Shay
    Pengtao Yu
    With Pengtao Yu, Greg Shay, Tim Murphy, Denys Nevozhai, Nikki Lindgren
    Amazfit Pace - GPS Running Watch
    Pace is a GPS-enabled smartwatch with heart rate sensor.
    Amazfit Pace is a GPS-enabled smartwatch with up to 11 days of battery life. The onboard music storage allows for phone-free running while tracking your… · More essential metrics like pace, cadence, distance, time, heart rate and more. All running data is synced and available in the Strava app. You'll also be able to receive notifications for incoming calls, messages, emails and other apps via the always-on display.
    Nikita Leonov
    Denys Nevozhai
    Nikki Lindgren
    Tim Murphy
    Greg Shay
    Pengtao Yu
    With Pengtao Yu, Greg Shay, Tim Murphy, Nikki Lindgren, Denys Nevozhai, Nikita Leonov
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