Picsicle
Founder
Frank Denbow
Ex-Microsoft, Ex-Apple, Product Marketing Manager with 10+ years’ experience in B2B SaaS and developer tools. Built 7 figure merchandising API as founder.
Ex-Microsoft, Ex-Apple, Product Marketing Manager with 10+ years’ experience in B2B SaaS and developer tools. Built 7 figure merchandising API as founder.
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Experience
Startup Threads
Founder
Apple
Employee
Sage Labs
Product Marketing Manager
Conduct 150+ customer interviews and data analysis for 7 startups in the technology, B2B SaaS, developer tools, and ecommerce industries, elevating the voice of the customer... more and improving conversions by 10-15%
Synthesize and develop customer profiles to present customer demographics, competitive analysis, customer journey, decreasing customer churn by 5-10% and improving the customer experience
Analyze onboarding flows and optimize user experience journey, growing client userbases by 10-17%
Develop, optimize, and execute sales processes for B2B SaaS products and developer tools to market solutions to CTOs of mid-size startups and enterprise customers, securing 100K+ in sales and penetrating new markets
Key Clients: Jackpocket (mobile lottery app with $170M in funding), IPInfo (IP Address Data Provider), Riley (real estate), StrongDM ($76M in funding)
Synthesize and develop customer profiles to present customer demographics, competitive analysis, customer journey, decreasing customer churn by 5-10% and improving the customer experience
Analyze onboarding flows and optimize user experience journey, growing client userbases by 10-17%
Develop, optimize, and execute sales processes for B2B SaaS products and developer tools to market solutions to CTOs of mid-size startups and enterprise customers, securing 100K+ in sales and penetrating new markets
Key Clients: Jackpocket (mobile lottery app with $170M in funding), IPInfo (IP Address Data Provider), Riley (real estate), StrongDM ($76M in funding)
Startup Advocate
Consulted 250+ startups on product marketing, customer journeys, and product improvements, and introduced startups to investors and potential partners, leading to 70+ startups... more adopting Microsoft Cloud ecosystem and tools
Led recruiting function of the Microsoft for Startups program as first US Startup Advocate, managed Microsoft’s largest startup market and built community partnerships through 150+ local/online events, securing 500+ program members
Developed Microsoft Startup Ambassador Program and educated 125+ employees on program offering, value proposition, and startup recruiting strategies, resulting in #1 startup lead generation source for Microsoft with 0 budget
Advised Luminare via Microsoft COVID-19 task force and built product marketing strategy for digital health platform, resulting in Harris County adopting Luminare technology to support 8M+ people in Harris County
Led recruiting function of the Microsoft for Startups program as first US Startup Advocate, managed Microsoft’s largest startup market and built community partnerships through 150+ local/online events, securing 500+ program members
Developed Microsoft Startup Ambassador Program and educated 125+ employees on program offering, value proposition, and startup recruiting strategies, resulting in #1 startup lead generation source for Microsoft with 0 budget
Advised Luminare via Microsoft COVID-19 task force and built product marketing strategy for digital health platform, resulting in Harris County adopting Luminare technology to support 8M+ people in Harris County
INK'A
Founder, Product Marketing Manager, & Lead Developer
Fostered relationships with startups and developed solution to market startups to target demographics, growing technology custom apparel company to $1M+ in annual revenue... more and securing 200+ clients
Key Clients: Capital One, Google, Mixpanel, Intercom, Postmates, When I Work, Zillow, HashiCorp, ABInbev, Kajabi, Plaid, Venmo, CheckR, and Betterment
Built custom shipping API and platform in Ruby (grape framework) to automate giveaways and customer contests, shipping out 10K+ shirts to customers and recovering $1.6M+ in LTV (lifetime customer value)
Spearheaded community building strategy, acquiring enterprise/startup customers with zero marketing budget
Collaborated with design/marketing teams on T-shirt marketing strategies, customized customer welcome packs, and brand strategy, improving employee engagement and reducing promotional product processing times by 95%
Key Clients: Capital One, Google, Mixpanel, Intercom, Postmates, When I Work, Zillow, HashiCorp, ABInbev, Kajabi, Plaid, Venmo, CheckR, and Betterment
Built custom shipping API and platform in Ruby (grape framework) to automate giveaways and customer contests, shipping out 10K+ shirts to customers and recovering $1.6M+ in LTV (lifetime customer value)
Spearheaded community building strategy, acquiring enterprise/startup customers with zero marketing budget
Collaborated with design/marketing teams on T-shirt marketing strategies, customized customer welcome packs, and brand strategy, improving employee engagement and reducing promotional product processing times by 95%
Founder
Employee
Education
About
Achievements
Bootstrapped to 7 figures in revenue
Featured in NY Times twice for community building
Testimonials from Founders I've consulted with: https://www.linkedin.com/in/frankdenbow/details/recommendations/?detailScreenTabIndex=0
Skills
Locations