I specialise in stepping into complex environments and building structure, clarity and scale. Over the past 20+ years in Europe, I’ve helped companies grow fast
Most recently, as the Director of Marketing for Lucid Motors (Europe), I successfully quadrupled sales by transforming marketing, CRM, and GTM strategies, contributing to significant growth in a highly competitive market. My experience in scaling teams (up to 65 FTE), implementing digital transformation strategies, and driving international expansion has allowed me to deliver measurable results across various industries.
Throughout my career, I have thrived in executive roles such as Chief Commercial Officer at unu Motors, where I tripled revenue by reshaping the business model and establishing a retail network. In addition to my executive positions, I have a strong entrepreneurial spirit, having founded and scaled several successful startups. This entrepreneurial experience has equipped me with a deep understanding of market dynamics, operational efficiency, and the importance of a customer-centric approach.
