David Hertog

Experience

Arrowroot Capital

Operating Partner 2016 - Present (about 10 years)

In addition to supporting due diligence efforts, I provide strategic marketing support to its growing list of portfolio companies.

Rene Diaz

Founder 2016 - Present (over 10 years)

I help executive teams hone their messaging and positioning so they can more effectively grow their businesses.

Truffle

Advisor 2015 - Present (about 11 years)

Exit

Metamarkets

VP of Marketing 2013 - 2015 (over 2 years)

Oversaw Metamarkets' positioning, messaging, thought leadership, PR, sales support, and product marketing efforts.

Google

Product Marketing Lead - DoubleClick AdExchange, DFP 2012 - 2013 (over 1 year)

Led product marketing for DoubleClick Ad Exchange, the world’s largest digital ad marketplace, and DoubleClick for Publishers (DFP), the world’s largest primary ad server.... more

Exit

AdMeld

VP of Marketing 2009 - 2012 (about 3 years)

Ran all marketing efforts from the company's early days (employee 19) through its acquisition by Google in early 2012. Served on the executive team and reported to the CEO.

Founder

Rene Diaz

Employee

Google, Metamarkets, AdMeld, Arrowroot Capital

Advisor

Truffle

Education

About

Skills

Product Marketing Messaging Positioning Branding Brand and Identity Design B2B Marketing Public Relations Content Marketing Business Strategy Marketing Strategy

Locations

New York City Silicon Valley Los Angeles

David Hertog

Strategic Marketing Consultant, Operating Partner at @arrowroot-capital , Investor @heytruffle, @confiant