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    Demetrius G. Cheeks

    Demetrius G. Cheeks

    An entrepreneurial business professional with twenty years of experience in core sectors of the media, professional services and technology sectors of the global economy.

    Business Development New York City New York University '...
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    Experience
    Ernst and Young
    Ernst and Young
    Communications & Pursuit Strategy Lead ~ Financial Services Organization 2021 - Present (over 5 years)
    Lead strategic editorial, ideational, research and tactical initiatives in support of business development for EY’s Financial Services Organization (FSO) division in practice... more areas spanning Assurance, Consulting, Strategy & Transactions, and Tax Services across the Banking & Capital Markets, Insurance, Private Equity, and Wealth & Asset Management sectors.
    Newmark
    Newmark
    Director, Global Corporate Services ~ Marketing, Communications & Business Development 2016 - 2021 (about 5 years)
    Provide strategic ideational, editorial, design and research support to firm's Global Corporate Services (GCS) division in the formulation of corporate communications, and... more the development of sales collateral, pitch materials, internal/external presentations, and responses to RFPs, RFIs and DDQs. The GCS platform is a business process outsourcing (BPO) service provider offering end-to-end functional expertise in various disciplines including strategic consulting, account management, facility management, program/project management, and technology (SaaS) solutioning to enterprise clients both domestically and globally.
    LearnVest
    Exit
    LearnVest
    Freelance Writer & Editor — Content Marketing, Corporate Communications 2013 - 2016 (about 3 years)
    Involved in the ideation, research, execution, editing, monitoring and management of Q&As, feature articles and opinion pieces for LearnVest (an award-winning, venture-funded... more personal finance/fintech website that aims to democratize financial literacy), as well as syndication/strategic partners including Forbes.com, The Huffington Post, The Wall Street Journal, JPMorgan Chase, Fidelity Investments and Northwestern Mutual, covering various elements of the financial-services industry.

    HarperCollins Publishers
    HarperCollins Publishers
    Consultant, Digital Rights Group — eBook Business Development, Marketing & Strategy 2015 - 2016 (about 1 year)
    Provided consulting services for the Group's eBook backlist and new-media projects, and in service of the oversight and management of the Group's digital-rights analysis,... more clearance and monetization initiatives. Functions include: Partnering with production and operations to streamline eBook-related workflow processes; partnering with marketing and sales to conceptualize, execute and analyze campaigns and strategies to drive eBook revenue and technology adoption.
    Perella Weinberg Partners
    Perella Weinberg Partners
    Consultant, Marketing and Investor Relations — Content Marketing, Corporate Communications 2014 - 2015 (about 1 year)
    Provided strategic and execution support in the areas of content, communications and information design for white papers, executive summaries, investor prospectuses, press... more releases and internal memoranda regarding business development and relationship management initiatives in service of firm's institutional and high-net-worth investor functions.
    Poltergeist Media
    Poltergeist Media
    Founder, President & GM 2009 - 2013 (about 4 years)
    Provided communications, production and media strategy services to elected officials, political campaigns, and arts/culture institutions throughout New York. Wrote and edited... more numerous articles, white papers and press releases for start-ups throughout the US and Canada. Developed, wrote and pitched 50+ original film, TV- and stage-show concepts to various cable/broadcast networks, production companies, talent agencies, and theater companies in Atlanta, Chicago, Los Angeles and New York.
    The Madison Square Garden Company
    The Madison Square Garden Company
    Director, Business Development and Contract Administration — MSG Entertainment & MSG Sports 2008 - 2014 (over 6 years)
    Provided financial-, legal- and strategic-analytical support for company’s domestic and international business ventures and venue-sponsorship agreements. Provide legal and... more strategic counsel for all digital-media (mobile, social) and traditional-media promotion marketing (contests, sweepstakes), ad sales and partnership solutions initiatives for company sports franchises (Knicks, Rangers and Liberty). Provide legal and brand management support for seasonal and touring brand franchises.
    Scripps Networks Interactive
    Scripps Networks Interactive
    Manager, Brand Strategy, Corporate Communications, Media Rights & Licensing 2006 - 2008 (about 2 years)
    Managed brand strategy, corporate communications (including public-relations initiatives), brand-and-product licensing, partnership development and digital strategy (mobile,... more social, broadband and VOD) for HGTV, The Food Network, Travel Channel and the PEANUTS by Charles Schulz comic-strip franchise (a portfolio generating roughly $20M in annual gross revenues). Lead copywriter, designer and manager of the respective networks' press kits — the brands' key sales, licensing and marketing tools.
    Morgan Stanley
    Morgan Stanley
    Sr. Analyst, IBD Project Management & Administration 1997 - 2003 (about 6 years)
    Co-designed and co-managed roll-out of the templates for firm’s Investment Banking Division’s official M&A pitchbook, roadshow-presentation and investor-solicitation prospectuses... more — the key development tools for the division’s $200Bn annual deal portfolio.
    Co-designed and implemented safeguards to improve standards of accuracy and efficiency among a rotating staff of 75 employees. Led cross-functional team initiative to formalize internal process-improvement protocols.
    New Universe Recordings
    New Universe Recordings
    Founder, President & GM 1997 - 2001 (about 4 years)
    Produced and promoted live concerts/tours featuring indy-label music bands at venues across the northeast. Managed all facets of independent music-label operations. Negotiated... more deal terms for all artist/label-related interests. Director of label’s market research, product marketing (traditional and digital) and sales initiatives. Directed and produced public events for elected officials, city agencies, small businesses and arts/culture institutions.
    PricewaterhouseCoopers
    PricewaterhouseCoopers
    Associate ~ Entertainment, Media & Technology Consulting Group 1995 - 1997 (about 2 years)
    Provided consulting services in the areas of corporate strategy, growth strategy, deals strategy (M&A, restructurings, divestitures), strategic planning, process design... more & improvement, innovation design, and performance alignment in project engagements for various mid- to large-cap corporate enterprises including several Fortune 500 companies.
    Eversheds Sutherland
    Eversheds Sutherland
    Business Development Manager ~ Financial Services Sector 2024 - Present (over 2 years)
    Responsible for the ideation and execution of BD strategies in support of the firm’s financial services-sector practice areas — Technology (AI, blockchain, cryptocurrency),... more Private Capital, ESG and Sustainable Finance, Regulatory & Compliance and Litigation. Duties include: strategic/tactical planning and support for sector growth priorities; account management and media coaching; brand-building, corporate communications, content marketing and thought leadership production; collaborating with global counterparts/adjacent functional leads to share intelligence and strengthen alignment; developing and managing the domestic-sector growth budget (includes tracking and evaluating ROI); supporting the development of sales collateral and pitch material (responses to RFPs, RFIs and DDQs).
    Founder
    New Universe Recordings, Poltergeist Media
    Employee
    Morgan Stanley, LearnVest, PricewaterhouseCoopers, Scripps Networks Interactive, Perella Weinberg Partners, The Madison Square Garden Company, HarperCollins Publishers, Eversheds Sutherland, Newmark, Ernst and Young
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    Maintaining a commitment to ethics and integrity in all of my dealings as an entrepreneur in industries (media and entertainment) where ethics and integrity are exceedingly rare.

    Describe the most impressive thing you've done.
    Skills
    Business Development Data Mining Drafting Entertainment Investment Banking Legal Licensing Management Marketing Management Project Management Research Sales  Brand Strategy Brand Management Communications Consulting Financial Market Research Product Marketing Professional Services Strategic Planning White papers
    Locations
    New York City
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