Deepak Masand

Experience

Global Head - Growth Marketing

Exit

Marqeta

Advisor

WellWell

Advisor

The Flex Company

Advisor

loft & bear

Advisor

Exit

Mavrck

Advisor

EvoSpend

Board Member

Springboard

Vice President - Growth & Marketing 2018 - Present (over 8 years)

Leading the marketing and growth agenda for a fast-growing, mission-driven, online education platform

Caterpillar and Butterfly

Founder, Managing Director - Caterpillar & Butterfly 2015 - 2018 (about 3 years)

Providing Chief Marketing Officer services:
• Lifestyle: Transforming an artisanal vodka into a lifestyle brand. Building a 5X growth plan.
• Wellness: Serving as lead... more

CVS Health

Vice President - Marketing and Insights 2013 - 2014 (about 1 year)

• Led team of 60, spearheading initiative to rebrand CVSHealth as an innovative healthcare company. Served as head of retail marketing, developing and launching campaign “Health... more

The FRS Company

Vice President & Chief Marketing Officer 2010 - 2011 (8 months)

• Led all global marketing and ecommerce innovation initiatives; drove double-digit top-line growth by developing
and launching a transformational brand and digital/social... more

Visa

Senior Vice President & Global Head of Marketing 2008 - 2010 (almost 2 years)

• Global head of marketing for mobile, ecommerce, prepaid, money transfer and small business channels, leading
team of 25 senior staff to develop and market product, platform,... more

PepsiCo

Vice President - Marketing and General Manager 1997 - 2008 (over 10 years)

• Created Sierra Mist Lemon Lime, the most successful new soda in the U.S. in 20 years, delivering $650M in year 1 revenue
• Led international launch of Pepsi Max, generating... more

HP Inc.

Employee

Founder

Caterpillar and Butterfly

Employee

Visa, PepsiCo, CVS Health, The FRS Company, HP Inc., Springboard, HP

Advisor

Mavrck, Marqeta, WellWell, loft & bear, The Flex Company

Board Member

EvoSpend

About

Achievements

- Led the rebranding of CVSHealth and tobacco exit marketing. Market cap +$10 Billion post-launch
- Created, launched and scaled Sierra Mist lemon lime, with current revenues exceeding $2 Billion
- Led the international re-launch of Pepsi Max, now a $1+ billion global trademark
- Built Food for Thought - a natural and organic business unit at PepsiCo
- Awarded Ad Age’s 2014 Marketer A-List – top 10 in the US
- Drove double-digit MoM revenue growth at a SaaS start up thru powerful inbound and outbound marketing programs
- 2015 National ADDY Award winner for best consumer integrated and direct marketing campaigns

Describe the most impressive thing you've done.

Skills

Advertising Apple Customer Relationship Management Distribution Ecommerce Logistics Marketing Management P&L Pricing Retail Supply Chain Management

Locations

Los Angeles San Francisco San Diego

Deepak Masand

Growth agent, brand builder, revenue driver, angel investor and cocktail connoisseur. Worked with PepsiCo, Visa, HP, and CVSHealth as well as start ups.