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    David Berkowitz

    David Berkowitz

    B2B marketing leader. Led marketing @storyhunter, strategy @sysomos, innovation @360i, comms @mediaocean. Community founder. ERA, NUMA mentor.

    Advisor New York City Binghamton University...
    serialmarketer.net
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    Experience
    Serial Marketer
    Serial Marketer
    Founder, Marketing Consultant 2018 - Present (about 8 years)
    * Marketing consultancy working with startups, agencies and brands
    * Clients include: Outernets, Five Tier, Dedicated.ai, Vestorly, Vivoom, Brand Innovators, Decoded Advertising,... more Social Studies, and others
    * Typical engagements are components of 'CMO for hire' roles - strategy, thought leadership, business development, communications, public relations, training, innovation management strategy, and more
    * Founded Serial Marketers community based on Slack, grew it from 0 to 1,000+ members
    * Launched Serial Marketer Weekly and grew it to 1,200+ subscribers
    Entrepreneurs Roundtable Accelerator
    Entrepreneurs Roundtable Accelerator
    Mentor
    Storyhunter
    Storyhunter
    Head of Marketing 2018 (6 months)
    -Led marketing, contributing to record months in sales and subscriptions
    -Refocused brand to support its mission, including logo redesign
    -Executed data-driven marketing... more plan for brand marketing, product marketing and growth marketing / demand generation
    -Managed lead generation pipeline using Pardot and Salesforce
    -Pursued business development, landing new customers
    -Spearheaded customer acquisition through SEM, SEO, content marketing, etc
    -Created sales enablement materials
    -Managed team
    Sysomos
    Sysomos
    Chief Strategy Officer 2016 - 2017 (about 1 year)
    -Joined as first strategy chief focusing on corporate and client strategy
    -Managed client strategy team serving marketing technology firm's brand and agency customers;... more also managed sales engineers
    -Worked on business development, bringing on enterprise and agency customers
    -Sourced partnership opportunities
    -Developed thought leadership, spoke at industry conferences, expanded industry presence in emerging areas like AI and blockchain
    -Handled public relations (PR) and investor relations (IR)
    MRY
    MRY
    Chief Marketing Officer 2013 - 2016 (almost 3 years)
    * Ran marketing operations
    * Owned agency brand strategy, brand positioning
    * Gained visibility for work with clients such as Visa, Coca-Cola, Adobe, Pizza Hut, and... more Jagermeister
    * Led award wins for agency such as Mashable's Digital Innovator of the Year (Coke), Digiday's Best Location-Based Campaign (Sony), MediaPost's Social Agency of the Year, and Cannes Lions Short List
    * Launched several events, including the Vineathon
    360i
    360i
    VP Emerging Media 2006 - 2013 (over 7 years)
    * Co-founded agency's social media marketing practice
    * Built Emerging Media practice and to develop and execute on strategy for Fortune 500 brands around social media,... more mobile marketing, and other emerging channels
    * Educated clients across consumer packaged goods (CPG), media & entertainment, retail, travel, and financial services verticals about what's new and next in digital media
    * Spearheaded 360i's Startup Outlook to guide brands on how to evaluate startups and new technologies
    Unicast
    Unicast
    Director of Marketing 2005 - 2006 (5 months)
    * Spearheaded Viewpoint's initiatives to revive the Unicast adtech brand via public relations, client education, private events, and other corporate marketing strategies
    *... more Led product marketing for the rich media advertising technology firm
    * Managed marketing collateral for sales planning
    iCrossing
    Exit
    iCrossing
    Director of Marketing 2004 - 2005 (about 1 year)
    * Corporate marketing communications role reporting into the CMO
    * Managed relations with media, analysts covering interactive marketing
    * Wrote point-of-view pieces... more distributed to all of the agency's clients in verticals such as travel (Fairmont Hotels), technology (PR Newswire), and retail (Restoration Hardware)
    * Managed print advertising, online advertising and sales planning materials
    * Led product marketing for iCrossing's advertising technology offerings
    eMarketer
    eMarketer
    Director of Media Relations 2001 - 2004 (over 3 years)
    * Provided media with timely statistics and quotes for business/technology stories; led to regular eMarketer mentions in New York Times, Wall Street Journal, USA Today, Reuters,... more CNET, MediaPost, Jupitermedia, BusinessWeek, Newsweek and other media outlets
    * Edited daily and weekly newsletters and ongoing reports spanning topics such as online advertising, B2B and B2C commerce, email marketing, and global digital marketing
    Kohman
    Kohman
    Technical Writer / Marketing Writer 2000 (6 months)
    CloudTags
    Exit
    CloudTags
    Advisor
    Oz Content
    Oz Content
    Board Member
    Chattifi
    Chattifi
    Advisor
    Serial Marketers
    Serial Marketers
    Founder
    Startups
    Startups
    Marketing leader generating demand
    breakthrough | 917-415-8373 [email protected] | SerialMarketer.net | linkedin.com/in/dberkowitz I've worked with Fortune 500 brands to establish leadership in emerging... more fields, and I've built startups' marketing programs from the ground up. I garnered visibility for firms to get acquired (360i by Dentsu, Sysomos by Meltwater) while forging partnerships that transformed their businesses. I take the most pride in building and nurturing teams while setting up colleagues for long-term career succe
    Mediaocean
    Mediaocean
    SVP Corporate Marketing & Comms 2021 - Present (over 4 years)
    Mediaocean is the mission-critical platform for omnichannel advertising * Led PR, analyst relations, content marketing & event marketing for 1,700-person ad tech firm... more * Managed team including a content marketer, segment marketer, and four global PR firms * Ran event programs for Cannes, CES, our own Current webinar series, and other conferences * Wrote CEO's weekly all-staff email and managed various internal comms initiatives * Grew Mediaocean's average engagement by 50%-100% in key social chan
    Founder
    Serial Marketer, Serial Marketers
    Employee
    iCrossing, MRY, 360i, Sysomos, eMarketer, Kohman, Unicast, Mediaocean, Startups, Storyhunter
    Investor
     
    Incubator
     
    Advisor
    CloudTags, Chattifi
    Attorney
     
    Board Member
    Oz Content
    Mentor
    Entrepreneurs Roundtable Accelerator
    Member
     
    Acquired
     
     
    Projects
    Full Bio: Leo Morejon
    Leo Morejon's Full Bio
    Leo Morejon is a successful client strategist (business development/sales/marketing) leader at technology companies (artificial intelligence, MarTech, SaaS,… · More and so on) who began his career as an award-winning social media marketer pioneering real-time marketing and leading business development pitches.

    Leo started his career at NYC ad agencies leading new business sales pitches and marketing for clients. He began at J. Walter Thompson and later moved to the digital ad agency 360i, where he was social media lead on high profile brands, such as Oreo, a pioneer in real-time marketing (Oreo Blackout Tweet, Daily Twist, and so on), and he won multiple awards, including a CLIO Award, Cannes Lions, and a Guinness World Record.

    Leo later joined top technology companies Accenture and Expion (bought by Sysomos - both SaaS enterprise technology companies), in leadership positions, as Director of Client Strategy and Vice President of Client Strategy respectively, and supported their growth by directly increasing sales, prospect/client satisfaction, thought leadership, developing new offerings/features, and actively supporting marketing goals.

    Currently, Leo is a partner at Blackbox AI (an artificial intelligence technology provider) where he is responsible for client strategy.

    Leo attributes his success to being a trusted adviser before anything else, and his client portfolio includes large companies such as Travelers Insurance, Mondelez (Trident, Cadbury, and so on), Estee Lauder Companies (MAC, Clinique, etc.), Subway, Coca-Cola, Saatchi & Saatchi, Havas, We Are Social, DDB, and Heineken.

    Leo is also fluent in Spanish and is comfortable conducting business in Spanish.
    Dilip Malave
    Eric Tsai
    With Eric Tsai, Dilip Malave
    Featured Speaker
    Featured Speaker
    -Interactive Advertising Bureau Mexico - Mexico City, MX (August 2017)
    -American Academy of Advertising Conference - Boston, MA (March 2017)… · More
    -Sysomos Summit - San Francisco, CA (September 2017)
    -Sysomos Agency Roundtable - Miami, FL (July 2017)
    -Sysomos Summit - Raleigh, NC (March 2017)
    Leo Morejon
    With Leo Morejon
    The Future of Mobility: How We Connect to Our Cars
    A research project from MRY
    A look at how different kinds of consumers' views of mobile technologies shape their interest in automotive technologies
     
    Education
     
    About
    Achievements

    Contributed to record quarters and growth at Storyhunter. I earned Publicis agency MRY respect as a top-tier digital and creative aI co-founded 360i's Emerging Media Practice, starting with an emphasis in social media marketing, back in 2006. This group now has 100+ people working on brands such as Coca-Cola, Toyota, Oreo, Barbie, Oscar Mayer, Bravo, and others. While at 360i, I proceeded to launch its Startup Outlook initiative to better help agencies and startups connect and learn from each other.

    Describe the most impressive thing you've done.
    Skills
    Social Media Marketing Digital Media Writing Advisor Entrepreneurship Mobile Marketing Sales and Marketing Advertising Marketing Management Media Relations Public Speaking Digital Marketing Online Marketing Business Strategy Marketing Strategy Content Strategy Product Strategy Product and Marketing Strategy Community Development Microsoft Outlook Analyst Relations Artificial Intelligence Business Development Email Linkedin Management Product Marketing Publishing Social Media Startups Video White papers
    Locations
    North America
     
    Q&A
    What's the most useful business-related book you've ever read?

    Management of the Absurd by Richard Farson

    What's your favorite non-business book?

    One Hundred Years of Solitude by Gabriel Garcia Marquez

    If money were not an issue, what would you be doing right now?

    What I'm doing right now, more or less

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