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    David Krock

    David Krock

    Founder @permaventures, @sunset-coast-capital & 20+ other ventures. Industries: tech, media, real estate, tourism/hospitality, events, weddings, etc

    Entrepreneur Michigan No Formal College Edu...
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    Experience
    Sunset Coast Capital
    Sunset Coast Capital
    Founder, Chief Investment Officer 2017 - Present (over 9 years)
    Converted the experience and cashflow of more than 20 self-funded ventures into a pure investment vehicle. Diversified amongst: early stage scalable ventures, strategic value-based... more public market positions, private equity in established private companies with high levels of free cashflow, and short-term debt instruments.
    PermaVentures
    PermaVentures
    Founder, CEO 2011 - Present (almost 15 years)
    Holding company & investment firm in key lifestyle ventures.
    LifeWork Podcast: Build Your Business, Design Your Life
    LifeWork Podcast: Build Your Business, Design Your Life
    Founder, Co-Host 2016 - Present (over 10 years)
    A podcast at the intersection of building and business and designing a life that matters. Join entrepreneurs Dave Krock and Meagan Francis as they bring weekly interviews,... more tips and insights to help dreamers, doers, and self-starters scale up their businesses without losing their souls.
    White Space Events
    White Space Events
    Founder 2012 - Present (about 14 years)
    White Space Events curates unique wedding experiences.
    The Whitcomb Senior Living Community
    The Whitcomb Senior Living Community
    Founder, Partner 2006 - 2022 (over 15 years)
    130-unit senior living community perched on a bluff overlooking Lake Michigan.
    Sun 'n Sand Resort
    Sun 'n Sand Resort
    Founder, Lead Investor 2014 - Present (over 12 years)
    Throwback resort in a beach town.
    Sunset Coast Events
    Sunset Coast Events
    Founder 2009 - Present (over 17 years)
    We're in the business of amazing beginnings. Have managed more than 800+ weddings & develop unique wedding experiences: venues, transportation, wedding planning, decor... more & lighting rentals and more.
    1928 Planning Co.
    1928 Planning Co.
    Founder 2013 - Present (about 13 years)
    Wedding planning company guiding couples through an amazing beginning.
    Krock Business Development
    Krock Business Development
    Founder, CEO 2003 - 2015 (over 12 years)
    Consultancy, and my first real business.
    BlueStarHighway.com
    BlueStarHighway.com
    Founder, Partner 2010 - 2014 (over 4 years)
    Events & entertainment guide.
    Sunset Coast Trolley Company
    Sunset Coast Trolley Company
    Founder 2011 - Present (almost 15 years)
    Unique special-event transportation company.
    AdvisorGuardian
    AdvisorGuardian
    Founder
    Guardian Cybersecurity
    Guardian Cybersecurity
    Founder
    SetHero
    SetHero
    Advisor
    Founder
    The Whitcomb Senior Living Community, Sunset Coast Trolley Company, BlueStarHighway.com, Krock Business Development, 1928 Planning Co., Sunset Coast Events, Sun 'n Sand Resort, White Space Events, LifeWork Podcast: Build Your Business, Design Your Life, PermaVentures, Guardian Cybersecurity, AdvisorGuardian, Sunset Coast Capital
    Employee
     
    Investor
     
    Incubator
     
    Advisor
    SetHero
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    Jointly acquired a retirement community now worth north of $10M. Took a startup from $0-$1M in sales prior to age 38. Have grown a small holding company of wholly or majority-owned companies. Other adventures of note. Living expenses of less than the U.S. median household income the whole way.

    Describe the most impressive thing you've done.
    Skills
    Business Development Business Strategy Business Model Development Fundraising Leadership Financial Modeling Sales and Marketing Strategic Planning Identifying Talent Deal Structuring Hiring Coaching
    What I'm Looking For

    Advisor roles, acquisition opportunities or majority interest in companies with $250k-$2M in owner earnings, early-stage angel opportunities where I could add value from 16 years of experience fighting it out as a founder, and joint ventures with teams needing a strong business development partner.

    Describe what you're looking for in a company.
    Locations
    Michigan Grand Rapids Kalamazoo Chicago
     
    Q&A
    What's the most useful business-related book you've ever read?

    There are several, but two of my favorites are Scaling Up by Verne Harnish, and Poor Charlie's Almanack about Charlie Munger.

    If money were not an issue, what would you be doing right now?

    Almost exactly the same things I do now, with the exception of even more travel.

    What words of advice would you give your younger self?

    Slow down, sit in the moment more, and stop worrying. It'll be fine. :)

    What's the best way for people to get in touch with you?

    Via email at [email protected] or on Twitter at @davekrock.

    What aspects of your work are you most passionate about?

    I love to think & plan winning the future with my friends. Strategy, evaluating opportunities, business development, financial modeling, and long, dynamic conversations with like-minded people are my favorite things in business.

    What's something you wish you had done years earlier?

    I wish I had started living more vulnerably and more "fully" years earlier. Now my mission is to live fully known, fully present and bringing the fullness of who I am to those around me.

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