David Adam Consulting
Design
Working with early stage companies on their design and product strategies, including organizations in the climate tech, IoT, human resources, and security verticals.
Dave Rolnitzky (He/Him)
Design & product leader. Dir Design @vanta; Previous: Dir Design @indio-1; @head UX @blurb, founder @leadgenius. @mozilla, @uc Berkeley School of Information
Design & product leader. Dir Design @vanta; Previous: Dir Design @indio-1; @head UX @blurb, founder @leadgenius. @mozilla, @uc Berkeley School of Information
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Experience
Director of Product Design and Research
Vanta’s mission is to secure the internet, increase trust in software companies, and keep consumer data safe. I led a team of 10 designers and researchers responsible for... more the user experience of Vanta’s product.
● Directed execution across 8 product teams to deliver design and research for the core product and new offerings.
● Oversaw design of new enterprise products that generated 6 figures in recurring revenue in the first month
post-launch.
● Successfully hired key senior-level roles, including the organization's first senior design system designer.
● Partnered with the marketing team to rebrand the in-product experience.
● Directed execution across 8 product teams to deliver design and research for the core product and new offerings.
● Oversaw design of new enterprise products that generated 6 figures in recurring revenue in the first month
post-launch.
● Successfully hired key senior-level roles, including the organization's first senior design system designer.
● Partnered with the marketing team to rebrand the in-product experience.
Exit
Director Of Product Design
Indio creates modern software for the commercial insurance industry. I led a team responsible for the design of Indio’s industry-leading SaaS product.
● Spearheaded... more key design initiatives: information architecture and navigation redesign (increased task success rate by ~15%), new carrier messaging (resulted in 3x usage), modernized the customer portal (reduced customer
service inquiries by ~10%), improved form design usability, and resourced design system development.
● Led annual product roadmap planning strategy sessions, aligning the product, design, and development teams with an outcome-based approach.
● Cultivated strong design culture, including creation of design principles, performance management, professional development, and formalized critique.
● Spearheaded... more key design initiatives: information architecture and navigation redesign (increased task success rate by ~15%), new carrier messaging (resulted in 3x usage), modernized the customer portal (reduced customer
service inquiries by ~10%), improved form design usability, and resourced design system development.
● Led annual product roadmap planning strategy sessions, aligning the product, design, and development teams with an outcome-based approach.
● Cultivated strong design culture, including creation of design principles, performance management, professional development, and formalized critique.
Head of User Experience
Blurb is a global book-making platform and creative community, with over 2 million customers. I led the user experience team, responsible for the design of the company’s lineup... more of apps, including web, desktop, and plugins.
● Led a team of exceptional designers to innovate BookWright, the company’s flagship software, used by 1.5 million people per year.
● Created the foundation for a high performing UX team: re-established UX as a strong voice in the product organization, improved hiring practices, revitalized personas, and updated the design system.
● Developed a new, strategic approach to product roadmapping in conjunction with senior leadership.
● Led a team of exceptional designers to innovate BookWright, the company’s flagship software, used by 1.5 million people per year.
● Created the foundation for a high performing UX team: re-established UX as a strong voice in the product organization, improved hiring practices, revitalized personas, and updated the design system.
● Developed a new, strategic approach to product roadmapping in conjunction with senior leadership.
Co-founder, Chief Product & Design Officer
LeadGenius is a venture-backed, Y Combinator company that makes market intelligence software to help clients find and connect with their ideal customers. Oversaw design, product... more development, and brand.
● Owned the end-to-end experience for all company products, generating multi-million dollar revenue within 3 years.
● Recruited, led, and mentored a staff of 20 across the design, product, marketing, content, and support teams.
● Improved collaboration, velocity, and accountability by establishing unified product development and user-centered design processes.
● Conducted research and usability testing to improve customer engagement and revenue.
● Created the LeadGenius identity, including style guide, branded collateral, and led the headquarters redesign.
● Owned the end-to-end experience for all company products, generating multi-million dollar revenue within 3 years.
● Recruited, led, and mentored a staff of 20 across the design, product, marketing, content, and support teams.
● Improved collaboration, velocity, and accountability by establishing unified product development and user-centered design processes.
● Conducted research and usability testing to improve customer engagement and revenue.
● Created the LeadGenius identity, including style guide, branded collateral, and led the headquarters redesign.
Employee
Education
About
Achievements
With over 15 years of experience in design-centric roles, I've served as both a designer and a leader of designers and product teams. I have a strong focus on systems-level thinking, and excel at applying a holistic approach to complex challenges. My expertise encompasses a variety of disciplines, such as product design, research, strategy, cross-functional leadership, and business and product management. I've started and grown my own company and played significant roles in growing others.
Describe the most impressive thing you've done.
Skills
Locations