Exited CEO and Chairman
Recent Milestones:
- Successfully led e-Fundamentals to its acquisition by Softbank's CommerceIQ in 2022, marking a significant milestone after serving as Chairman for six transformative years.
- At Pario Ventures, which I co-founded and lead as CEO, we made headlines by participating in Bolt's global startup investment round.
- Previously held the dual role of Chairman and Co-CEO at AAM Group/MyCarDirect, the UK's second-largest Car Subscription platform. Under my leadership, the company achieved a £25m turnover and cash-positive status in 2022 after a challenging three-year journey.
- Previous Chairman of The-Bunch for 4 years.
-Author of The Startup Rules at 30,000 copies since Oct 2023 (Jan 2024)
-Author of other books to help the startup world.
Looking Back:
- Founded Adaro Red in 2010 as part of Adaro Group, focusing on NHS contracts. Within three years, it reached a turnover of £10m, leading to a lucrative exit to a PE firm.
- Held pivotal roles at Ariba SAP, Serco Solutions,
Screw It Lets Do It - Richard Branson
Jason Plato's How Not to Be a Racing Driver
Be nicer to others
Redi Hoffma
linkedin or email
Remember where you come from
Seeing people succeed
Been nicer
Sleeping in bus shelters