Meta
Data Scientist
David Chu
Founder (Product, Go-to-market, Strategy) across Enterprise, SaaS, Gaming, Education verticals. Looking for new, exciting, confounding problems to solve
Founder (Product, Go-to-market, Strategy) across Enterprise, SaaS, Gaming, Education verticals. Looking for new, exciting, confounding problems to solve
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Experience
Digital Turbine
Product Analytics Lead
Product Manager
SmartNews' first full-time boomerang employee. Reached out to former colleague Product VP for thoughts on the data org and she offered me a job as a PM supporting my old content... more team.
‣ Drove cross-functional alignment. Drove alignment across eng, design, media operations, and trust & safety to optimize SmartNews' new inventory funnel.
‣ Shipped tools to streamline new inventory. Shipped internal tools for AB testing new publishers which derisked and unblocked new inventory sources.
‣ Defined and quantidied known fuzzy risks. Applied quantitative criteria to known but undefined problematic content, and proposed measurement and mitigation strategies to executive leadership.
‣ Drove cross-functional alignment. Drove alignment across eng, design, media operations, and trust & safety to optimize SmartNews' new inventory funnel.
‣ Shipped tools to streamline new inventory. Shipped internal tools for AB testing new publishers which derisked and unblocked new inventory sources.
‣ Defined and quantidied known fuzzy risks. Applied quantitative criteria to known but undefined problematic content, and proposed measurement and mitigation strategies to executive leadership.
Senior Data Analyst
First foray into "Big Tech". Twitter sold MoPub for $1.05 billion, and I helped build that. Product analytics, research, and client management for MoPub Ad Exchange and the... more MoPub Acquire bidder (f/k/a CrossInstall). At other companies my role would have been Insights or Analytics Data Scientist.
‣ Uncovered blind spots. Unearthed competitors’ attribution gaming tactics through research and experimentation. Advocated reactive product updates to leadership which netted 3x growth in video market share.
‣ Plugged revenue leaks. Developed and evangelized novel creative load metrics which led to discovery and resolution of multi-million dollar bug.
‣ Triggered client competition. Developed novel aggregated peerset comparison reports for clients, unblocking revenue opportunities.
‣ Improved advertiser results. Generated 1.5-3x lifts on advertiser KPIs.
‣ Uncovered blind spots. Unearthed competitors’ attribution gaming tactics through research and experimentation. Advocated reactive product updates to leadership which netted 3x growth in video market share.
‣ Plugged revenue leaks. Developed and evangelized novel creative load metrics which led to discovery and resolution of multi-million dollar bug.
‣ Triggered client competition. Developed novel aggregated peerset comparison reports for clients, unblocking revenue opportunities.
‣ Improved advertiser results. Generated 1.5-3x lifts on advertiser KPIs.
Co-Founder, President, Head of Product
(Acquired)
Cofounder focused on product management, product go-to-market, customers/partners, and strategy for an Enterprise generative AI automated platform, CX 360 flows,... more and TruthChecker hallucination detection / correction applications.
- Defined product, solutions architecture for customer deployments in conjunction with customer and channel partner stakeholders, obtaining infrastructure, business, and legal approval from Enterprise customers.
- Drove all go-to-market testing including customer acquisition strategies (direct sales, conference marketing, PR, channel partnerships) and pricing / packaging models.
- Technical Product Manager for coordination between R&D team and overseas (Vietnam and India) engineering team, specifications, releases and beta tests.
- Defined and own product release process for customers and partners.
- Manage business operations and personnel management for data labeling and data operations.
Cofounder focused on product management, product go-to-market, customers/partners, and strategy for an Enterprise generative AI automated platform, CX 360 flows,... more and TruthChecker hallucination detection / correction applications.
- Defined product, solutions architecture for customer deployments in conjunction with customer and channel partner stakeholders, obtaining infrastructure, business, and legal approval from Enterprise customers.
- Drove all go-to-market testing including customer acquisition strategies (direct sales, conference marketing, PR, channel partnerships) and pricing / packaging models.
- Technical Product Manager for coordination between R&D team and overseas (Vietnam and India) engineering team, specifications, releases and beta tests.
- Defined and own product release process for customers and partners.
- Manage business operations and personnel management for data labeling and data operations.
Head of Product
Product ownership, specification, and execution of demand-side consumer application and supply-side, on-demand marketplace of knowledge experts.
Platform: optimized... more game theory-based bidding, ranking algorithm and system for real-time selection of qualified tutors from a pool of 1000s, yielding optimal cost efficiency for 20-minute academic tutoring sessions.
Platform: optimized... more game theory-based bidding, ranking algorithm and system for real-time selection of qualified tutors from a pool of 1000s, yielding optimal cost efficiency for 20-minute academic tutoring sessions.
RidePal
Executive
• Drove product and marketing activities to achieve 200% increase in monthly ridership and revenue
• Defined product roadmap for RidePal’s 3-sided marketplace (riders,... more corporations, vendors) to initiate self-sustaining network-effect and viral growth
• Re-developed core business and financial models into a service / SaaS offering, enabling quicker sales cycles and shortened contracting times
• Defined product roadmap for RidePal’s 3-sided marketplace (riders,... more corporations, vendors) to initiate self-sustaining network-effect and viral growth
• Re-developed core business and financial models into a service / SaaS offering, enabling quicker sales cycles and shortened contracting times
GREE International
Director of Product Marketing
Helped launch global social gaming platform w/ 10K+ game developers signed up. Ran studio title marketing and UA strategy, developed operating and launch processes for ROI+... more user acquisition
Ubicom
Director of Product Management
Pique Software
Founder, Co-Founder
Exit
NetLogic Microsystems
Product Marketing Manager
Exit
Cypress Semiconductor
Product Manager
Founder
Employee
Education
About
Achievements
Launched a mobile gaming platform globally with over 10000 developers through growth-hacked marketing and product definition. Additionally, I redesigned product launch and business operations criteria for all new games in development globally, yielding significantly increased profitability and scalability. Lastly, I redesigned product marketing / user acquisition practices which yielded a significantly increased cost effectiveness of mobile user acquisition at scale.
Describe the most impressive thing you've done.
Skills
Locations