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    Daniel Canfield

    Daniel Canfield

    Company Builder, Startup Advisor, Growth Hacker

    Business Owner Minneapolis University of Arizona
    choldings.co
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    Experience
    C Holdings
    C Holdings
    Owner 2014 - Present (almost 12 years)
    Partnering with brands who are stuck and not sure how to unlock new growth opportunities and build the playbook to scale.

    • Turning around internet based businesses... more and getting them unstuck.

    • Invested in several startups across multiple industries and have helped with marketing strategy, customer acquisition & journey, and fundraising
    Onfolio
    Onfolio
    Portfolio CEO 2021 - 2022 (10 months)
    Operated 5 brands as the CEO under the Onfolio umbrella

    MightyDeals.com
    Vital-Reaction.com
    Prettyneatcreative.com
    Getmelinks.com
    Outreachmama.com

    Due... more to market timing, the parent company ran short on funds and all top management was let go. We did see strong growth in the portfolio during this time.
    MustardSeed Ventures
    MustardSeed Ventures
    Integrator / Ops Lead 2021 - 2022 (7 months)
    Brought in to help transition over a mid 7-figure Amazon store called HoovesandPaws.com into the portfolio.
    Northwind
    Northwind
    Director of Marketing 2020 (8 months)
    Drove growth and architected the marketing strategy to became a top 100 Etsy store and top 10% Amazon store.
    Techstars
    Techstars
    Advisor 2019 - Present (about 7 years)
    Alchemist Accelerator
    Alchemist Accelerator
    Advisor 2020 - Present (over 6 years)
    Amazon FBA Store
    Amazon FBA Store
    Founder, Founder 2012 - 2014 (almost 2 years)
    Reached $1M in sales in the first year and created 3 category leading brands on Amazon
    Milestone
    Milestone
    E-commerce and Amazon FBA consultant 2014 - 2015 (10 months)
    Built the Amazon FBA business and within 6 months became one of the largest sellers in their space.
    Kicklabs
    Kicklabs
    Business Analyst 2012 (4 months)
    Connect startups with mentors, capital, and all the resources a venture firm has to offer.
    real5D
    real5D
    Marketing Director 2012 (4 months)
    real5D is an interactive virtual platform to view any property. Users experience virtual immersion, controlling their movements in a 3D environment. Instead of looking at... more static pictures and videos online about a property, users experience everything they would if they were actually there.
    TestTab
    TestTab
    Founder, Co-Founder 2011 - 2012 (7 months)
    Tucscon - Co-Founder * Created TestTab for the Entrepreneurship program at The University of Arizona's Mcguire Center for Entrepreneurship. * Brought on a programmer to design... more and build out an iPad application. * Pitched TestTab in several competitions and won top pitch and concept.
    Intersection Capital
    Intersection Capital
    Director of Events 2011 - 2012 (2 months)
    Establish relationships with highly credible entrepreneurs looking for capital.
    Notehall
    Exit
    Notehall
    Marketing Associate 2009 (2 months)
    * First employee brought on after going up to the CEO after an entrepreneur club meeting and asking how to get involved. * Pitched to 300+ students to sign up for the service... more on a day-to-day basis. * Implemented Guerrilla Marketing on campus by getting signups any way possible, even if it wasn't "school approved" at the time. * Took an active role in day-to-day operations and improved site functionality. * Notehall went on to be featured on Shark Tank and was sold to Chegg several years later.
    Onfolio.com
    Onfolio.com
    Portfolio GM 2021 - 2022 (10 months)
    Operated 5 brands under the Onfolio umbrella

    MightyDeals.com
    Vital-Reaction.com
    Prettyneatcreative.com
    Getmelinks.com
    Outreachmama.com
    Founder
    TestTab, Amazon FBA Store
    Employee
    Kicklabs, real5D, Milestone, Intersection Capital, Onfolio.com, Notehall, Northwind, MustardSeed Ventures, Onfolio, C Holdings
    Investor
     
    Incubator
     
    Advisor
    Alchemist Accelerator, Techstars
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    I acquired two businesses within two years of one another and grew revenues by 100%, built out a rockstar management team and set up the playbook to maintain growth, then sold both businesses in 2019 and 2020.

    Through this process I have learned what it takes to build up a brand and have used the tools and processes I have developed to help existing brands grow and get unstuck.

    Describe the most impressive thing you've done.
    Skills
    Hustler Tenacity Serial Entrepreneur Visionary Sales and Marketing Direct Marketing Financial Analysis Social Media Marketing Acquisitions Ecommerce Email Financial Financial Models Google Analytics Flash Management Marketing Management Microsoft Microsoft Excel Microsoft PowerPoint Microsoft Word Networking Real Estate Retail Sales Storage Area Networks Teamwork Video
    Locations
    Minneapolis
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