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    Crystal Ciancutti

    Crystal Ciancutti

    15+ years in consumer internet product management at Google, Airbnb, Netflix, iTunes and Shutterfly.

    Product Manager Silicon Valley Carnegie Mellon Unive...
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    Experience
    Airbnb
    Exit
    Airbnb
    Product Lead 2016 - 2017 (about 1 year)
    Led the four Search teams focused on building the guest experience for finding a place to stay. Directly managed four product managers, set the vision and strategy for Search,... more and worked closely with engineering, design, data science and research. Represented Homes and Search in executive-level discussions and as part of company-wide initiatives. Collaborated with other product teams in both the Homes business and the Trips business.
    LifeSquare
    LifeSquare
    VP of Product Management 2011 - 2012 (8 months)
    Drove strategic discussions about the future direction of Lifesquare as part of the senior leadership team. Worked closely with engineering and design to ensure a streamlined,... more simple user experience. Launched website for Marin County pilot, allowing Marin residents to store and update their essential health information. Planned and facilitated user research with target demographics to determine marketing language. Created the training program used to train 100+ Marin County firefighters and paramedics on Lifesquare. Led a redesign of the Lifesquare sticker.
    Apple
    Apple
    Head of Product Marketing 2006 - 2009 (over 3 years)
    Led the product marketing team for iTunes, with responsibility for both the iTunes software and the iTunes Store. Led the global launch of iTunes 9, working with headquarters-based... more marketing & PR teams and with local teams in Europe and Asia. Created and led the ongoing feature prioritization process across all iTunes businesses, working with the iTunes leadership team.

    Senior Manager
    Launched the iTunes Movies Store in September 2006, selling 1 million movies by January 2007. Hired the editorial team to support Movies. Launched iTunes movie rentals in January 2008.

    Created and moved into senior manager role responsible for merchandising across all iTunes store categories.

    Set vision and priorities for merchandising on iTunes store. Developed recommendations and priorities for store changes and enhancements to improve ability for users to find content to purchase and for iTunes to merchandise a greater percentage of available content. Actively led merchandising projects through engineering development to launch.

    Fostered and developed a data-driven culture across iTunes. Gathered and analyzed data from existing sources to assess current store performance, set priorities, understand success, and measure content provider and title- specific performance. Drove design for future enhancements to store instrumentation and analysis, including both in-house systems and Omniture instrumentation.
    Netflix
    Netflix
    Director of Product Management, Merchandising 2002 - 2006 (about 4 years)
    Responsible for all aspects of movie-finding on the Netflix service, from customer-facing design and experience, to the behind-the-scenes algorithms for personalized merchandising.... more Increased movie rating and queue-add core metrics to never-before-seen levels using A/B testing to prove new approaches. Significantly increased the effectiveness of site merchandising by balancing customer needs and desires with the constraints of the business. Created new site features. Designed dozens of A/B tests to explore new site features and new merchandising algorithms.
    Shutterfly
    Exit
    Shutterfly
    Senior Product Manager 1999 - 2001 (about 2 years)
    Responsible for the core features and functionality of the Shutterfly service: managing, enhancing, sharing and ordering photos. Led the development of a 2.0 website with... more new features and new branding. Managed ongoing relationship and development of co-branded websites for Dell and Adobe.
    Google
    Google
    Senior Product Manager 2019 - 2021 (about 2 years)
    I led personalization and discovery for shopping.google.com. Launched a new global homepage on a new technology stack. Led the work for the 2020 holiday shopping experience.
    Digital Merchandising Consultant 2010 - 2011 (5 months)
    Created dynamic merchandising manual for the Google eBookstore (now part of Google Play) and what became Google Play, and educated internal teams on how to craft a personalized,... more dynamic store that leverages both algorithms and human expertise.

    Helped design initial eBookstore experience, with an eye to long-term algorithmic integration.
    Arthur D. Little
    Arthur D. Little
    Analyst 1995 - 1997 (about 2 years)
    Specialized in product innovation management, particularly the interaction of marketing and research & development/engineering.
    Founder
     
    Employee
    Shutterfly, Apple, Airbnb, Netflix, LifeSquare, Arthur D. Little, Google
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Skills
    Product Management Product Personalization Consumer Internet
    Locations
    New York City Silicon Valley
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