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    Craig Follett

    Craig Follett

    Co-founder & CEO @peggy-art. Prior: Co-founder & CEO @universe acquired by @live-nation-2 / @ticketmaster, and @bcg + @credit-suisse. Rock climbers scale best.

    Entrepreneur Toronto University of Western...
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    Experience
    Peggy
    Peggy
    Founder, Co-founder & CEO 2020 - Present (over 6 years)
    In times of societal crisis and turmoil throughout humanity, artists pave the way for social change and transformation. As an investment, art is among the only appreciating... more asset classes you can also enjoy (like real estate), plus is uncorrelated to traditional markets. Billionaires & banks seek out art as a safe haven. Yet tragically, the rest of us are unable to participate in the art market and support the practice of emerging artists who create transformative messages through their works.
    Universe
    Exit
    Universe
    Founder, Co-founder & CEO 2011 - 2019 (about 8 years)
    www.universe.com
    Universe was acquired by Ticketmaster / Live Nation Entertainment, NYSE:LYV, in 2015
    Boston Consulting Group
    Boston Consulting Group
    Associate → promoted to Consultant 2008 - 2011 (about 3 years)
    - Experience in Canada, US, Italy and Austria
    - Focus on TMT (Technology, Media, Telecom), Corporate Development, Strategy
    - Promoted to post-MBA role of Consultant... more at earliest 24 month window
    Credit Suisse
    Credit Suisse
    Summer Investment Banking Analyst 2007 (4 months)
    Technology investment banking (San Francisco office)
    Live Nation
    Live Nation
    Vice President 2015 - 2019 (about 4 years)
    Ticketmaster
    Ticketmaster
    Vice President 2015 - 2019 (about 4 years)
    Founder
    Universe, Peggy
    Employee
    Boston Consulting Group, Credit Suisse, Ticketmaster, Live Nation, Spin Master, Universe
    Investor
     
    Incubator
     
    Advisor
    Freshline, Crescendo, Mesh
    Attorney
     
    Board Member
     
    Mentor
    NEXT Canada
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    Craig is Co-founder & CEO of universe.com - the social marketplace for events. Universe was acquired by Live Nation Entertainment NYSE:LYV (Ticketmaster) in 2015.

    At Universe, Craig raised over $2.75 million from angel and VC investors, led the company's strategy, successfully executed a successful pivot (from sharing economy marketplace → event marketplace), oversaw the company's acquisition of its universe.com domain name, led product development resulting in (among other innovations) the launch of four iOS & Android apps and the company's embeddable widget, and defined and grew the marketplace's LTV:CAC ratio, bringing Universe from concept → launch → growth → acquisition.

    Describe the most impressive thing you've done.
    Skills
    Due Diligence Strategy Software Architecture Product Development M&A Finance Business Model Innovation Growth Hacking Recruiting
    What I'm Looking For

    Experienced entrepreneurs, traction seed-stage, path to become category leader.

    Describe what you're looking for in a company.
    Locations
    Toronto Silicon Valley San Francisco Vancouver Boston New York City Los Angeles
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