Join   Log In
  • Startup Jobs
  • Recruit
  • Discover
  • Blog
    Colin Johnson

    Colin Johnson

    A growth oriented web3 founder with extensive experience in product marketing, partner marketing, PR and comms. Worked at Apple for 5 years.

    Operations Atlanta Princeton University
    colinjohnson.io
    There was a problem loading your content.
     
    Experience
    Freeport
    Freeport
    Co Founder & CEO 2021 - Present (almost 5 years)
    Founded and led development of a web3 platform that enables affordable fine art investing on chain. We developed a unique, SEC approved approach that lets customers invest... more in tokenized shares of historic fine art. We also developed a compelling social 3D gallery experience where users display the physical art they’ve invested in alongside their favorite NFTs.
    Apple
    Apple
    Apple Pay Marketing 2017 - 2021 (over 4 years)
    Crypto Research Group - Apple Wallet
    ❖ Group dedicated to researching and discussing a range of potential blockchain implementations for Apple.
    ❖ Joined after writing... more a 7-part white paper discussing potential Apple web3 implementations.

    Product Marketing Lead - Apple Cash
    ❖ Led marketing strategy with a $5M+ budget while overseeing growth from 50,000 to more than 50M users.
    ❖ Developed new marketing rewards technologies with our partner bank, leading to millions of new transactions
    ❖ Led strategy and oversaw creative team developing Apple Cash Family branding & launch comms
    ❖ Developed and executed programs across channel: Apple-owned digital, social, OOH, email, physical & live events

    Partner Marketing – Apple Pay
    ❖ Managed marketing relationship with all US and Canada-based card issuers, delivering 3M+ new users
    ❖ International: Launched Apple Pay with 15+ new banks in Spain, Germany, and Saudi Arabia (London Nov-Dec ’19)
    ❖ Owned “sandbox” project marketing for multiple partner verticals: eSports, Universities, Vending, Live events
    ❖ Oversaw in-person training of 50+ brand ambassadors on how to speak about and use Apple Pay at live events
    American Express
    American Express
    Senior Marketing Manager 2014 - 2017 (about 3 years)
    ❖ Developed business logic for a suite of new marketing APIs to accurately deliver customer-specific content on demand
    ❖ Launched & owned marketing programs to drive... more new user acquisition w/ Uber, McDonald’s, Apple, Google, and others
    Founder
     
    Employee
    American Express, Apple, Freeport
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    Led marketing for Apple Cash as it grew from 50,000 to tens of millions of users
    Launched a web3 fine art startup into a bear market, drove $150,000 in sales in the first month

    Describe the most impressive thing you've done.
    Skills
    Digital Marketing Product Marketing Marketing Management Securities Startups Sales and Marketing Social Media Marketing Press and Corporate Communications Marketing and Branding Branding Sales/Marketing and Strategic Partnerships Marketing Strategy Strategic Partnerships
    Locations
    San Francisco New York City Atlanta Austin Raleigh Miami Lisbon London Montreal
    Help · Blog · Twitter · Terms · Privacy Policy & Cookies · Unsubscribe · Cookie Preferences · Press · Profile not verified