EIR - Founder Catalyst Program
Coaching 40+ seed-stage underrepresented founders in emerging startup cities. Focused on customer discovery, finding product-market fit, and fundraising strategies.
Cheryl Kellond (She/Her)
2x Founder. 3x Ironman. 4x Mom.
Over $750M in V1.0 products. CEO Apostrophe (acq Centivo).
Repurposing capitalism. Firing up female badassery. Giving first.
2x Founder. 3x Ironman. 4x Mom.
Over $750M in V1.0 products. CEO Apostrophe (acq Centivo).
Repurposing capitalism. Firing up female badassery. Giving first.
There was a problem loading your content.
Experience
Exit
Apostrophe
Founder, CEO | Co-Founder
Innovative health benefits for mid-sized self-insured employers.
- Grew company to ~$10M ARR in 2 years with 200% Y/Y growth. Served 30K members and 40 employers with... more 83%+ CSAT rating.
- Innovated patient payments to save employers 30% on healthcare costs while eliminating 100K confusing medical bills and providing compassionate repayment for $20M in out-of-pocket costs.
- Raised ~$17M in VC. Built team of 70 from scratch.
- Certified B Corp. Denver's Most Admired CEO. Techstars 2017.
- Grew company to ~$10M ARR in 2 years with 200% Y/Y growth. Served 30K members and 40 employers with... more 83%+ CSAT rating.
- Innovated patient payments to save employers 30% on healthcare costs while eliminating 100K confusing medical bills and providing compassionate repayment for $20M in out-of-pocket costs.
- Raised ~$17M in VC. Built team of 70 from scratch.
- Certified B Corp. Denver's Most Admired CEO. Techstars 2017.
Bia
Founder, CEO | Co-Founder
GPS watch for women with an insanely passionate community. Called "the sports watch Steve Jobs would have built."
- Turned a $400k Kickstarter into the #1-rated fitness... more wearable on Amazon with less than $2M in capital - largely raised on AngelList.
- Featured in Inc, Outdoor, WSJ. Lemnos Labs 2012
- Turned a $400k Kickstarter into the #1-rated fitness... more wearable on Amazon with less than $2M in capital - largely raised on AngelList.
- Featured in Inc, Outdoor, WSJ. Lemnos Labs 2012
VP Advertiser Product Marketing
- Wrestled chaotic matrixed efforts around video monetization into a single roadmap to increase sell- thru from 30% to “sold out” within a quarter.
- Led the $160M... more acquisition of Maven Networks. Delivered $100M in new revenue Y1.
- Delivered global business priorities for product development. Redirected 300 development resources, re-assigned go-to-market resources, and terminated projects to deliver $300M in new revenue.
- Grew advertiser product marketing from scratch to a team of 40.
- Led the $160M... more acquisition of Maven Networks. Delivered $100M in new revenue Y1.
- Delivered global business priorities for product development. Redirected 300 development resources, re-assigned go-to-market resources, and terminated projects to deliver $300M in new revenue.
- Grew advertiser product marketing from scratch to a team of 40.
Head of Advertising + Media Solutions
Pitched a business plan that got me hired and funded with $3M for an internal startup that became a driver for the Macromedia acquisition.
E*Trade
Sr. Product Manager
Launched community programs and support tools responsible for converting 15% of new accounts into profitable customers.
Nec
Product Line Manager
Cradle-to-grave product lifecycle and P&L responsibility for $300M product line.
Founder
Employee
Education
About
Achievements
I am a concept-to-launch expert who has delivered more than $750M in revenue from V1.0 products across SaaS, fintech, health tech, hardware, and online advertising. I've raised nearly $20M in VC, run one of the largest women-backed crowdfunding campaigns, and hired over 100 folks ranging from senior executives to rising stars.
As a product leader, I love finding product-market fit and new revenue.
As an executive, I shine during disruptive inflections and rapid change.
As a mentor, I am a sounding board for the toughest decisions.
My team describes me as a high-fiber cereal with magical marshmallow surprises. I have endless energy for thrilling customers, building great teams, and breaking some glass along the way.
I am as passionate about impact as I am about revenue. I mentor scores of underrepresented founders and I evangelize the B Corp movement. Currently, I am geeking out on all the new platforms for founders and about the ability to use Web3 to expand community ownership.
Describe the most impressive thing you've done.
Skills
Locations