Cognitive
CEO
Changing behavior through technology. Startups, enterprise, and public sector.
Chris York
Founder @cognitive. Behavioral science, product, & design. Focused on healthcare + fintech + SaaS. Active advisor/investor.
Founder @cognitive. Behavioral science, product, & design. Focused on healthcare + fintech + SaaS. Active advisor/investor.
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Experience
Vital Labs
Advisor
Advisor
CommonCents Lab
Advisor
BetterCompany
Advisor
Akropolis
Advisor
Keas
Employee
UCSF Health Hub
Advisor
Employee
Advisor
Education
About
Achievements
14 of the startups I've consulted for on behavior design have exited. Have also worked on behavior change projects @ UCSF, Harvard, Salesforce, & Obamacare exchanges.
Highlights:
- Led product design of a messaging platform for political campaigns (incl. US presidential level) and nonprofits that engaged voters/supporters 48x more efficiently than the previous method, at 10% of the cost
- Led intervention design of med adherence intervention that got 72% of patients to take an HIV preventive for at least 36 weeks, w/ 100% retention in the digital UX (peer reviewed)
- Led behavior design w/ a fintech partner on their savings automation plan software, which powers retirement savings & debt paydown for 15 million people; 27% conv in enrollment from sign-up → automated financial plan
- Led design of research platform for world's largest longitudinal digital health study @ UCSF, enrolled over 250k+ patients, rec'd over $10m in funding from NIH, data used in 15+ academic publications
Describe the most impressive thing you've done.