Senior Director of Product Growth
First product hire responsible for buy-side growth and later, worked with the CMO to build and scale customer data, CRM, and performance marketing at StockX
Senior... more Director of Growth, Marketing
- Managed the P&L for promos and optimization initiatives, delivering $100M+ in annual GMV
● Re-architected the company’s clickstream data, leading to the development of multi-touch attribution modeling (reduced CAC by 75%), user journey deep-dives (increased activation rates), and in-app personalization (increased on-platform conversion rates)
- Planned and executed manual A/B tests to de-risk proposed engineering and marketing investments
Director of Growth, Product
- Led a team of PMs through the company’s hyper-growth phase, during which transactions grew 15X
- Initiated behavioral and data research efforts to influence product roadmap, delivering outsized gains in buyer activation
- Built the marketing tech stack - including SEO meta-data structure, CRM system, and A/B testing infrastructure - to enable acquisition; activation; and retention efforts
- Developed the promo playbook, highlighted by Black Friday, which leverages gaming mechanics to consistently deliver the biggest revenue (+300%) and profit day of the year
Senior... more Director of Growth, Marketing
- Managed the P&L for promos and optimization initiatives, delivering $100M+ in annual GMV
● Re-architected the company’s clickstream data, leading to the development of multi-touch attribution modeling (reduced CAC by 75%), user journey deep-dives (increased activation rates), and in-app personalization (increased on-platform conversion rates)
- Planned and executed manual A/B tests to de-risk proposed engineering and marketing investments
Director of Growth, Product
- Led a team of PMs through the company’s hyper-growth phase, during which transactions grew 15X
- Initiated behavioral and data research efforts to influence product roadmap, delivering outsized gains in buyer activation
- Built the marketing tech stack - including SEO meta-data structure, CRM system, and A/B testing infrastructure - to enable acquisition; activation; and retention efforts
- Developed the promo playbook, highlighted by Black Friday, which leverages gaming mechanics to consistently deliver the biggest revenue (+300%) and profit day of the year
