Demox Labs
Founder, CEO
Barron Caster
Co-founder/CEO @Demox Labs
Former GM/Product/Growth @Rev, VC @General Catalyst, Operator @Zenefits, CEO @21 Drops
Relentlessly Curious
Co-founder/CEO @Demox Labs
Former GM/Product/Growth @Rev, VC @General Catalyst, Operator @Zenefits, CEO @21 Drops
Relentlessly Curious
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Experience
GM, Rev.ai
Growth Team
- Started the team responsible for revenue growth across all of Rev's business verticals.
- Manage all product and marketing initiatives for new customers... more
Previous:
Mobile
- Started the team managing customer-facing mobile properties, including mWeb, iOS, and Android.
- Decreased CAC by 2/3 across all mobile acquisition channels.
Marketplace
- Responsible for core metrics, including quality, turnaround time, and margin
- Decreased turnaround time by 30% in 3 months.
- Started the team responsible for revenue growth across all of Rev's business verticals.
- Manage all product and marketing initiatives for new customers... more
Previous:
Mobile
- Started the team managing customer-facing mobile properties, including mWeb, iOS, and Android.
- Decreased CAC by 2/3 across all mobile acquisition channels.
Marketplace
- Responsible for core metrics, including quality, turnaround time, and margin
- Decreased turnaround time by 30% in 3 months.
VP Product
Head of Growth
Product Operations
Overall: Kept heads above water in a fast-paced work environment
- Worked on immense scaling problems during period of rocketship growth
- Automated jobs away by building... more robust platform
- Created scaleable processes across 100-person department
- Improved vendor relationships and drove down partnership costs
- Worked on immense scaling problems during period of rocketship growth
- Automated jobs away by building... more robust platform
- Created scaleable processes across 100-person department
- Improved vendor relationships and drove down partnership costs
Associate
- Sourced companies, performed due diligence, and worked with portfolio companies
- Developed investment theses for digital health, wearables, and consumer mobile
-... more Provided support to partners throughout the investment process
- Developed investment theses for digital health, wearables, and consumer mobile
-... more Provided support to partners throughout the investment process
21 Drops
Interim CEO
- Restructured company to raise the bottom line by 10x, increase clarity, provide tangible goals, and align employees on new vision
- Remotely managed company with $400k... more in annual revenue via multiple distribution channels
- Led company through re-branding and re-packaging with former Procter & Gamble marketing professional
- Worked with team to standardize processes to negotiate with retailers and spas (e.g. Sephora, Disney)
- Remotely managed company with $400k... more in annual revenue via multiple distribution channels
- Led company through re-branding and re-packaging with former Procter & Gamble marketing professional
- Worked with team to standardize processes to negotiate with retailers and spas (e.g. Sephora, Disney)
Founder
Employee
Education
About
Achievements
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Describe the most impressive thing you've done.
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