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    Caleb Ulffers

    Caleb Ulffers

    Operational leader and founder with a product and growth mindset solving hard problems.

    CEO Seattle University of Nebrask...
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    Experience
    Retail Aware
    Retail Aware
    Head of Growth 2020 - Present (almost 6 years)
    Self-Employed Consultant
    Self-Employed Consultant
    Agile and Design Thinking 2019 - Present (about 7 years)
    - Developed a Design Thinking and Agile program to train employees from: Walgreens, SoCalGas, Exelon, United Airlines, Caterpillar, BCBS, and Mayo Clinic. They implemented... more the framework to create customer focused products and in one instance pivoted a failing product to a successful outcome.
    - Created a course in collaboration with a SVP at Blue Cross Blue Shield to train the VP team of 200+ on developing a digital workforce.
    Physician Focused
    Physician Focused
    Founder, CEO 2017 - 2019 (about 2 years)
    - Raised $750k in funding to launch the company.
    - Pivoted after analyzing opportunities through customer research that resulted in 10x paying customers in three months... more and a $10M enterprise pipeline.
    - Developed the growth strategy on a $0 budget that generated 500+ top of funnel leads with 10% conversion rate and a partnership program to get free promotion leading to 1000+ leads.
    - Hired key employees, communicated vision for growth, ran weekly meetings and bi-weekly 1on1s.
    The Experience Company
    The Experience Company
    Founder, Head of Operations 2017 - 2018 (about 1 year)
    At The Experience Co., we focus on high-quality event production and consulting to create experiences for attendees above the status quo.
    - Developed the growth strategy... more to manage sales and business development that led to 20+ large scale events with over $500k budgets.
    - Designed and managed strategic sponsorship programs for clients that increased event profits.
    - Project managed clients’ events from idea, launch, to day of event for successful and smooth production.
    Flywheel - WordPress Hosting for Designers
    Flywheel - WordPress Hosting for Designers
    Growth Lead 2016 - 2017 (9 months)
    - Worked with the internal marketing team in a fast paced environment to implement a new growth strategy. Analyzed and measured data and ROI on all marketing channels and... more tactics in order to improve processes to scale and optimize results across content, ads, partnerships, events, and MQL and SQL generation that led to improved metrics across the board.
    AIM Careerlink
    AIM Careerlink
    Special Projects Director 2015 - 2016 (over 1 year)
    Managed $2M budget and reduced it by 25%
    Produced Nebraska's first certified zero waste conference
    Created new sponsorship program that increased fundraising by 32%... more with 100% positive feedback
    Made strategic leadership hires to increase the sales team output, improve core technology, and build community partnerships
    Worked directly with CEO to update policies, make needed changes for current employees, adjust team dynamics, cut old processes and technology, update communication tools
    Silicon Prairie News
    Silicon Prairie News
    Event Director 2013 - 2015 (about 2 years)
    Directed, coordinated, and managed relationships with team of 6, 40+ volunteers, and multiple vendors and venues for successful production of multiple day events
    Managed... more $600k+ budget for events
    Directed vision for growth of event including sponsorship, attendance, and interaction
    Created and managed VIP program including booking travel and lodging and special programming for VIPs
    Worked with design firms to establish new branding and management of digital and physical designs
    Founder
    The Experience Company, Physician Focused
    Employee
    Silicon Prairie News, AIM Careerlink, Flywheel - WordPress Hosting for Designers, Self-Employed Consultant, Retail Aware
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Skills
    Leadership Lean Startups Innovation & Growth Email Lead Generation Management Product Development Strategic Initiatives Business Development Project Management Strategic Planning ZenDesk Communications Jira P&L Product Management Strategic Vision Trello
    Locations
    Seattle
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