Brian Watson

Experience

Future Primitive

Head of Product 2024 - Present (about 2 years)

- Lead the product vision and strategy for Future Primitive, a Web3 startup backed by industry leaders including a16z Crypto and Kindred Ventures.
- Launched PERMA—a social... more

Hella Creative

Co-Founder 2020 - 2022 (over 2 years)

- Founded a collective of Bay Area Black artists and creative professionals, spearheading a nationwide campaign instrumental in establishing Juneteenth as a recognized Federal... more

Apple

Product Manager 2017 - 2020 (about 3 years)

- Directed global launches for Apple’s flagship apps Messages, Camera, and Photos—by managing the
product roadmap, strategic messaging, and multichannel marketing; these... more

VSCO®

Senior Product Manager 2014 - 2017 (over 3 years)

- Owned the Community product roadmap at VSCO—a disruptive digital photography startup—that sparked the ‘VSCO Girl’ trend
- Led a dedicated team of product managers and... more

Employee

VSCO®, Apple, Hella Creative, Future Primitive

Education

About

Achievements

- Head of Product at Future Primitive, a Web3 photo startup backed by a16z Crypto and Kindred Ventures
- Former PM of Apple Photos: integrated AI throughout the app, redesigned the UX, and overhauled photo/video editing tools
- Former PM of iMessage and Memoji: launched inline replies and mentions, plus inclusive Memoji customization
- Built Apple Keynote presentations and demos for Photos, iMessage, and Memoji—reaching 25M+ viewers from 2018-2020
- Former PM at VSCO: built community products that catalyzed the cult-like “VSCO Girl” trend
- Co-founded Hella Creative, a Bay Area collective of Black creatives that helped make Juneteenth a federally recognized holiday; organized a 2,500-person Oakland festival in under 90 days that generated over $35K in revenue for Black-owned small businesses

Describe the most impressive thing you've done.

Skills

Product Management Product Marketing Product Strategy Go-to-market Strategy

Locations

Silicon Valley United States Los Angeles San Francisco San Francisco Bay Area Oakland New York City

Brian Watson (He/Him)