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    Brett Wischow

    Brett Wischow

    Currently Head of Growth for Platform Venture Studio. I love early-stage startups and finding creative ways of growing them.

    CMO San Francisco Bay Area James Madison Univers...
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    Experience
    Honey Badger Labs
    Honey Badger Labs
    Founder
    Platform Venture Studio
    Platform Venture Studio
    Head of Growth 2021 - Present (over 5 years)
    - Responsible for founder acquisition and ongoing portfolio company growth.
    - Evaluated and gave feedback to over 200 startup ideas/pitches.
    - Coached 8 early-stage... more founders through finding their first 100+ customers.
    - Developed product and marketing dashboards to help founders understand their early user analytics.
    - Helped founders implement growth strategies including content production,
    performance marketing, and influencer marketing
    Hivemapper
    Hivemapper
    Head of User Growth 2020 - 2021 (about 1 year)
    - Responsible for user acquisition, customer support, lead generation, and data analytics.
    - Grew monthly active user base by 20% m/m. Increased engagement of those users... more by
    200% m/m.
    - Built a data analytics dashboard to identify high potential churn users and automatically engage with them through email.
    - Established Hivemapper user community through Discord.
    - Increased web traffic and signup conversions by 500% in 6 months.
    - Was a key member of the Series A fundraising process.
    - Developed a 5-year financial model.
    - Developed new product/growth strategy pivot.
    Starry
    Starry
    Director, Growth and Customer Operations 2018 - 2020 (over 1 year)
    - Responsible for sales enablement, customer success, solutions engineering, and
    customer installations.
    - Built a team of 15 to manage all customer-facing operations... more in the DC market.
    - Grew the D.C. market from 0 subscribers to over 3,000 in 18 months.
    - Developed playbook for launching in-market operations from scratch.
    - Playbook included network deployment planning, hiring, and cross-functional training.
    - Planned and executed local marketing efforts including street canvassing, email campaigns, conferences and in-building events.
    Cvent
    Exit
    Cvent
    Manager, Onsite Solutions 2013 - 2018 (almost 5 years)
    - Started and managed 40-person professional services and e-commerce business
    within Cvent.
    - Ran over 1,000 marketing programs per year netting over $20m in ARR.
    -... more Launched Event-in-a-Box e-commerce store and grew it to $1.5m in ARR.
    - Negotiated deals with key distribution partners globally to help facilitate minimal
    equipment overhead during rapid expansion.

    Sr. Customer Success Manager
    - Consulted with Fortune 1000 marketing organizations.
    - Managed over 140 clients representing over $10m in ARR.
    Founder
    Honey Badger Labs
    Employee
    Cvent, Starry, Hivemapper, Platform Venture Studio
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    Launched and grew Starry Internet in Washington, DC helping to break up the internet monopoly in the area.
    Launched Cvent's Onsite Solutions team, and grew it to a $20 million business.
    Launched Cvent's Event in a Box e-commerce product, and grew it to a $1.5 million business.

    Describe the most impressive thing you've done.
    Skills
    CSS HTML Javascript Management Microsoft Excel Product Development Project Management Salesforce Training Negotiation Strategic Partnerships Business Process Design & Modeling Budgeting / Forecasting Forecasting Integrity Planning Problem Solving Strategic Planning E-Commerce Jira ZenDesk SQL Paid Social Zapier
    Locations
    San Francisco Bay Area
     
    Q&A
    What's the most useful business-related book you've ever read?

    The hard thing about hard things

    What's your favorite non-business book?

    The Name of the Wind

    If money were not an issue, what would you be doing right now?

    Going back to school to study materials science.

    What words of advice would you give your younger self?

    Take all the money you would spend on video games and pokemon cards and ask Mom to invest it in a company called Amazon.

    Which founders or startups do you most admire?

    Justin Kan, Sara Blakely, Patagonia, The Collison Brothers

    What's the best way for people to get in touch with you?

    Email

    What words of wisdom do you live by?

    Make other people happy.

    What was the most impactful class you took in school?

    11th grade AP English because it was the first time I genuinely felt that my teacher wanted me as a person to be successful rather than just in their class.

    What's something you wish you had done years earlier?

    Writing daily.

    What's your super power?

    Making people happy.

    What aspects of your work are you most passionate about?

    Solving problems and creating an awesome place to work.

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