BD @Zendesk for Startups | Partner @Founders Den | 2 x Entrepreneur | MBA @Stanford Graduate School of Business | Undergrad @Brown University
SRECTrade solved a need for a solar energy trading platform in the nascent markets created by state renewable portfolio standards. As CEO, I implemented an organic content marketing plan and channel go-to-market strategy that established a leading position in our industry. Within 3 years, the company became profitable and, over a decade later, while many industry titans have gone bankrupt, the company continues to grow and play a leading role in a very challenging solar industry.
At Pace Avenue, we identified a significant opportunity that had recently been created by local governments to help homeowners upgrade their homes for better energy- and water-efficiency. After receiving a US Department of Energy grant, we built a platform that reduced customer acquisition costs through a combination of product bundling and predictive analytics.
Describe the most impressive thing you've done.Work Rules by Laszlo Bock