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    Bhavna Singh

    Bhavna Singh

    Co-founder @ Tatsam, Former Co-founder at Authmetrik(winner of Y Combinator grant). Product leader with a background in technology and business strategy.

    Product Gurgaon National Institute of...
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    Experience
    Tatsam Wellness
    Tatsam Wellness
    Co-founder and Chief Product Officer 2021 - Present (over 5 years)
    India’s first clinical digital mental health product co-created with NIMHANS. Did everything from leading strategy, product,
    design, launch, customer success, and growth... more for the company
    ● Led product vision, strategy, and execution for a startup, resulting in a product that garnered revenue making the
    company cash flow positive in just 6 months through growth hacking and no marketing spend.
    ● Built and led a cross-functional global team of 20+ members including product managers, designers, and engineers
    that successfully launched multiple features and products, including a mobile app, web app, and diagnostic product for
    corporates used by over 20,000 users.
    ● Implemented a growth loop strategy that reduced user churn in therapy by 60% and increased app retention by 70%.
    ● Increased onboarding completion rate by 124% and monthly cohort retention by 80% by pivoting to a gamified
    onboarding experience
    ADPList
    ADPList
    Mentor - Product Management 2022 - Present (almost 4 years)
    - Mentored junior product managers to help them develop their product management skills and best practices,
    including roadmapping, project management, and stakeholder management
    -... more Provided guidance and feedback on product strategy, user research, and data analysis to help mentees make
    data-driven decisions.
    Entrepreneur First
    Entrepreneur First
    Founder in Residence 2020 (4 months)
    Selected from a pool of 2000+ applicants with an acceptance rate of <2% in the world's leading talent investor investing in
    exceptional individuals to build startups... more from scratch
    ● Rapid tested the feasibility of over 20 startup ideas in 45 days through market research and customer validation to
    narrow down to one strong product concept.
    ● Tested co-founding compatibility with over 40 members of the cohort and pitched the startup idea to potential
    co-founders, successfully onboarding one co-founder for the venture
    ● Ideated and launched a proof of concept in less than 2 months, a smart wearable that provides real-time form and
    posture correction to prevent injuries during workouts.
    FightPandemics
    FightPandemics
    Senior Product Manager 2020 (4 months)
    ● Collaborated with a global cross-functional team of 50+ volunteers including product managers, engineers, designers, and marketers to successfully launch the platform.
    ●... more Coordinated with stakeholders to develop MVP strategy and vision, resulting in the successful launch of an MVP that aggregated over 1,000 initiatives and 2,000 resources in the first month itself.
    ● Mentored and trained junior product managers and volunteers, ensuring their effective contribution to the team
    Authmetrik
    Authmetrik
    Founder 2017 - 2020 (over 3 years)
    Solo founder of an award winning B2B SaaS startup that won Y Combinator grant and was invited for YC W19
    interviews in California.
    ● Researched and built a B2B SaaS... more product that can detect account sharing with 92.4% accuracy based on keystroke
    dynamics along with 50+ behavioral signals.
    ● Launched product led onboarding with an analytics dashboard with sample dataset for better visualisation of the
    product outcomes, leading to an increase in adoption by 80%
    ● Helped clients convert sharing users into paid users by prioritising the top 30% of accounts with the most number of
    sharers, leading to an average revenue increase of 60% for clients.
    ● Won multiple awards and recognitions including Y Combinator grant, SBI Startup challenge finalist, incubation deals
    from MongoDB Accelerator, Huddle, IIM Lucknow incubator, Rebalance Accelerator etc.
    Consultancy - Self
    Consultancy - Self
    Advisor and Consultant - Digital Products(Part time) 2016 - Present (about 10 years)
    ● Helped in setting up strategic roadmap, platform vision and feature roadmap for platforms strategy for a client base of
    20+ clients in India, USA, Singapore, Malaysia.
    ●... more Set up product, operations and growth process & culture including daily sprints and fortnightly reviews.
    ● Responsible for hiring A-Teams For Product & Growth
    ● Owned the development and launch of the first MVP using Java Spring, Angular JS, and other required tech stack.
    e-GMAT
    e-GMAT
    Product Manager, Senior Software Engineer 2013 - 2016 (about 3 years)
    First product manager of the company, responsible for figuring out problems with existing customer churn and growing
    revenue.
    ● Increased ARPU by 35% and conversion... more from free trial to paid customer by 28% by creating a strategy to
    cross-sell products: initiated and launched a product for personalized GMAT prep strategy.
    ● Decrease in CAC by 35%: Strategised and implemented the foundation of the growth stack with analytics including
    segment, customerio, hotjar, email triggers, etc along with creating analytical dashboards for tracking and improving
    conversions
    ● Increased organic traffic by 40% and free trial signups by 70%: Implemented SEO strategy, content marketing,
    leveraging testimonials and video interviews, and started weekend live webinars for showing value early
    ● Built retargeting strategies for users who dropped out from the conversion funnel, leading to an increase in trial to
    paid conversion by 17%

    Senior Software Engineer
    ● Analyzed the major cause of revenue loss leading to a loss of 119% revenue to be account sharing through a
    combination of analysis of 1M+ user records and external environment as well as behavior signals.
    ● Developed and managed Scholaranium using Java Spring, a quizzing platform leading to an increase in DAU by 70%.
    ● Built MIQA using Java Spring, a student assessment platform that assesses a student's strengths and weaknesses and
    recommends personalized course-correction strategies that got 73% adoption from existing customers
    ● Implemented migration scripts to migrate 25 million records of data in chunks from a legacy server to AWS redshift in
    just 3 hours
    ● Hired and scaled the technology team from 0 to 6 people in a span of 6 months

    Software Engineer(Part time)
    Hired even before graduation as the first person in the technology team and 4th member overall.
    ● Developed and launched Platform 1.0 with seamless integration with an international payment gateway leading to a decrease in operational cost by 20%
    ● Automated tasks including database backup, generating daily usage reports through cron jobs
    Arkloop Solutions
    Arkloop Solutions
    Intern - Full Stack 2013 (5 months)
    Santulan Group
    Santulan Group
    Intern - Software Development 2013 (2 months)
    Mojo Entertainment
    Mojo Entertainment
    Intern - Software 2012 (about 1 month)
    Founder
     
    Employee
    e-GMAT, Mojo Entertainment, Arkloop Solutions, Santulan Group, Consultancy - Self, Authmetrik, FightPandemics, Entrepreneur First, ADPList, Tatsam Wellness
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    ● Selected as one of the 100 founders, out of 15442 global founders, for an equity-free grant by Y Combinator.
    ● Invited for fully funded Y Combinator W19 batch interviews in California with an invite rate of <7%,
    demonstrating a strong entrepreneurial spirit.
    ● Distinguished as one of the 15 Aspiring Women Entrepreneurs selected across India for the ability to address
    the needs of Indian, US, and global markets, with full funding by the US State Government.
    ● Featured in YourStory, a leading online media platform, for receiving the Y Combinator grant
    ● Invited to be a product leader/speaker in Nasscom Women Product Champions (NWPC) roadshow
    ● Earned multiple awards as a solo founder of Authmetrik, including Notable Women Entrepreneur by Atal
    Incubation Centre, MongoDB Accelerator, and Rebalance Accelerator, demonstrating excellent leadership and
    entrepreneurial skills.
    ● Shortlisted for Sequoia Female Founder Fellowship interviews

    Describe the most impressive thing you've done.
    Skills
    Product Development Product Management Full Stack Development
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