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    Bernie Lin

    Bernie Lin

    Product and growth management professional in the tech industry with experience in launching products, optimization, strategic planning, and growing teams.

    Product San Francisco University Of Califor...
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    Experience
    Dead Alive Games
    Dead Alive Games
    Founder, Co-Founder, Designer, Developer 2017 - Present (almost 9 years)
    • Designed, developed, Kickstart-funded, published the Origins Awards nominated miniatures board game, Omicron Protocol (2022).
    • Led development and Kickstarter-funded... more the Euro board game, Lunar Rush (2023).
    • Designed and Developed Cyber Pet Quest, a pocket-adventure board game.
    Tonic
    Tonic
    Growth Advisor 2022 - 2023 (about 1 year)
    Angel funded mobile social network 10+ ppl Growth Advisor
    * Advise cofounder Ray Chen (concert violinist) on growth strategies and best-practice processes.
    2nd Address
    2nd Address
    Partner, Chief Product and Growth Officer (2020–22) | Director of Product and Growth (2017–20) 2017 - 2022 (almost 6 years)
    Google Venture funded online marketplace/platform for furnished housing
    • Managed revenue growth strategy, financial forecasting, products, and all operations and business... more decisions as the Chief Product and Growth Officer.
    • Owned, designed, and launched all products related to the top-of-funnel, from customer discovery to purchase, as well as supply-side (host) customer features. This consisted of 50% of the company’s products and improved the top-of-funnel conversion rates by 200%.
    • Created and executed growth strategies, optimized SEM/SEO/content marketing, and fully built out data analysis capabilities, leading to a 5X reduction in user acquisition costs and 3X increase in organic traffic.
    • Expanded market to a new market (Phoenix, AZ) and managed Lucid Motor’s summer intern program housing needs (7 months, 20 international interns).
    • Led, managed, and grew the product and growth marketing team from 0 to 5 members.
    Skillz
    Skillz
    Senior Product Manager 2015 - 2016 (about 1 year)
    • Defined, designed, and launched a new tournament format, and grew the feature, via months of A/B testing, to account for 25% of Skillz's largest games' revenue.
    • Revamped... more and improved the product development process which enabled the Product team to be 4 months ahead of Engineering in specifications and roadmap.
    • Designed and specified major features, including player chat system, developer onboarding, A/B testing platform, segmentation & notifications manager, and the first time user experience.
    • Launched 3 iOS and 1 Android major releases with the mobile SDK team.
    • Collaborated with the CPO to plan each quarter's objective and key results (OKRs).
    Chartboost
    Exit
    Chartboost
    Product Manager 2013 - 2015 (about 2 years)
    • Led advertiser products that generated the company’s revenue, reached >700M devices monthly, and integrated with >200K game apps.
    • Conceptualized, designed, and... more launched Data Management Platform (DMP) products (analytics and segmentation) that consisted of 40% of the company’s revenues in 9 months.
    • Launched multiple products to improve ad campaign creation and targeting, through co-managing a full-stack team of 5 engineers (website, API, data).
    • Created the product development process as the company’s the first product manager, which improved product quality by 75% and reduce launch timelines by 50%.
    Sifteo
    Sifteo
    General Manager and Director of Games Studio 2012 - 2013 (7 months)
    • Developed and directed the games portfolio strategy ($2.5M annual budget), working hand-in-hand with the Creative Director and TED Fellow, Scott Kim.
    • Designed and launched... more the Sifteo 3rd Party Publishing Program (8 indie studios).
    • Co-directed a two-month Sifteo-Experimental Gameplay Project game competition that resulted in 40+ entries and 2 final winners (SquaresVille & Parapluie)
    • Managed and grew the Sifteo Games Studio cross-functional team from 10 to 35 members.
    Zynga
    Exit
    Zynga
    Senior Manager of International Production; Product Manager 2010 - 2012 (over 2 years)
    • Spearheaded the team to establish processes and launch 10+ games in 17 languages, including CityVille, Mafia Wars, and Zynga Poker, representing >50% of Zynga’s DAU and... more revenue.
    • Managed annual budget of over $2 million and grew the team from 2 to 40 in 1.5 years.
    • Coordinated cross-functional international launch efforts with marketing, PR, payments, legal, QA, strategy, customer support, and community management in 17 languages and countries.
    • Awarded “Rockstar Award” for Excellence in Product Management.
    Lockheed Martin
    Lockheed Martin
    Staff Systems Engineer and Strategic Planner (2007–08) | Senior Software Engineer (2001–06) 2001 - 2008 (about 7 years)
    • Analyzed and presented competitive strategy briefing to 8 VPs and directors for an annual review.
    • Project managed and co-developed a satellite performance simulation... more software model (C++/Matlab). The results were key in securing a $3 billion contract (MUOS).
    • Contributed to securing a $20M contract by preparing competitive intelligence analyses for VPs.
    Founder
    Dead Alive Games
    Employee
    Zynga, Sifteo, Chartboost, Skillz, Lockheed Martin, 2nd Address, Tonic
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    2nd Address:
    Managed revenue growth strategy, financial forecasting, products, and all operations and business decisions as the Chief Product and Growth Officer.

    Skillz:
    Defined, designed, and launched a new tournament format, which accounted for 25% of Skillz's largest games' revenue. Revamped and improved the product development process which enabled the Product team to be 4 months ahead of Engineering in specifications and roadmap.

    Chartboost:
    Led advertiser products that generated the company’s revenue, reached >700M devices monthly, and integrated with >200K game apps. Conceptualized, designed, and launched Data Management Platform (DMP) products, which increased ROI for customers up to 30%.

    Zynga:
    Grew the International team from 2 members to 40 in 1.5 years. Spearheaded the International Production team to establish processes and launch 10+ Zynga Facebook and mobile games in 17 languages, representing the majority of Zynga’s DAU and revenue.

    Describe the most impressive thing you've done.
    Skills
    Data Analysis Forecasting Management Product Development Product Management Project Management Publishing Jira Strategic Planning Growth Hacking Process Improvement Business Operations
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