Head of Analytics & Business Insights
Leading an 8-person, full stack Analytics team consisting of business and data analysts and analytics engineers
Ben Biddle (He/Him)
Product, Strategy and Analytics leader, particularly adept at combining creative problem solving with data-driven insights to realize outsized business value
Product, Strategy and Analytics leader, particularly adept at combining creative problem solving with data-driven insights to realize outsized business value
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Experience
BWBVentures
Founder, Founder
Independent consultant offering advisory services to entrepreneurs, start-ups and small businesses
• Achieved a greater than 3x return on marketing spending for a fast... more growing luxury lifestyle brand with simple, actionable refinements to its digital marketing and social media strategies
• Increased new account registrations for a cloud-based platform that consumers use to manage home improvement projects, streamlining the user journey and using gaming elements to hack customer acquisition
• Achieved a greater than 3x return on marketing spending for a fast... more growing luxury lifestyle brand with simple, actionable refinements to its digital marketing and social media strategies
• Increased new account registrations for a cloud-based platform that consumers use to manage home improvement projects, streamlining the user journey and using gaming elements to hack customer acquisition
Performance & Optimization Product Development
Edmunds.com
Senior Director, Unpublished Data (Product Management)
Change agent brought into a newly created role, reporting directly to the Chief Product Officer and charged with turning the company’s data assets into transformative new... more web services
• Improved the vehicle discovery experience on Edmunds.com with a collaborative filtering recommendation service
• Laid the foundation for an automotive knowledge graph using natural language processing to extract structured data from
consumer reviews and other text sources
• Improved the vehicle discovery experience on Edmunds.com with a collaborative filtering recommendation service
• Laid the foundation for an automotive knowledge graph using natural language processing to extract structured data from
consumer reviews and other text sources
Exit
Marketshare
Strategy Director
Business lead on a cross-functional team of data scientists, software engineers and business analysts using big data and predictive analytics to improve the marketing effectiveness... more of the world’s most esteemed brands
• Maximized the return on close to $1 billion in annual paid media for a major mobile network operator with computer model simulations of cross-channel ad spending
• Reduced the time required to refresh data sets and update deployed models from over 9 weeks to just 10 business days
• Maximized the return on close to $1 billion in annual paid media for a major mobile network operator with computer model simulations of cross-channel ad spending
• Reduced the time required to refresh data sets and update deployed models from over 9 weeks to just 10 business days
Infosys Consulting
Principal, Strategy Consulting
Joined an early growth management consulting firm that later became a global division of Infosys
• Developed the firm's Business Model Innovation (BMI) offering to help... more large, established companies act more like start-ups when launching new ventures
• Advised a highly regarded tech firm on a pivot with its consumer facing digital platform, articulating the value propositions and go-to-market strategies to pursue opportunities in enterprise software management and connected cars respectively
• Developed the firm's Business Model Innovation (BMI) offering to help... more large, established companies act more like start-ups when launching new ventures
• Advised a highly regarded tech firm on a pivot with its consumer facing digital platform, articulating the value propositions and go-to-market strategies to pursue opportunities in enterprise software management and connected cars respectively
Infosys
Sr. Associate, Product Innovation
“Rockstar” Award recipient for outstanding performance before promotion to Principal
• Scaled sales of a new data center product from zero to almost $200 million in just... more three years, advising a client on go-to-market strategy and establishing strategic distributor relationships
• Led the strategy, planning and actual integration of distribution channels for a $3.4 billion acquisition in the collaboration architecture market, positioning the firm to “cross the chasm” with video technology
• Scaled sales of a new data center product from zero to almost $200 million in just... more three years, advising a client on go-to-market strategy and establishing strategic distributor relationships
• Led the strategy, planning and actual integration of distribution channels for a $3.4 billion acquisition in the collaboration architecture market, positioning the firm to “cross the chasm” with video technology
Citi
Product Management Associate, Electronic Trading
Top ranked analyst in a rotational program, working in Finance, Trading, Operations, Technology and Risk before being promoted to Associate in the Equities division
• Enabled... more a radically new business model centered on high volume, high frequency algorithmic trading
• Reduced the daily P&L process in Financial Control from 4-hours to as little as half an hour by writing automation scripts in VBA
• Enabled... more a radically new business model centered on high volume, high frequency algorithmic trading
• Reduced the daily P&L process in Financial Control from 4-hours to as little as half an hour by writing automation scripts in VBA
ACCION New York
Operations Analyst/Americorps VISTA
• Analyzed performance data on $8,000,000 microloan portfolio to report to the Board of Directors
• Increased lending activity 65% by expediting throughput with process... more improvements
• Increased lending activity 65% by expediting throughput with process... more improvements
Founder
Employee
Education
About
Achievements
IAB Digital Data Solutions Certification • Data Engineering on Google Cloud Platform Specialization (Coursera) • Google AdWords, Google Analytics and Google Mobile certificates
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