25+ years of Tech Marketing experience in enterprise, fast-growth and Startups. CMO and executive for Microsoft, Oracle, and Infor.
I became an Internet entrepreneur for the first time in the mid-90s in Palo Alto, developing the first-ever animated avatar system with an Artificial Intelligence technology platform. I sold my share of the business, then opened a boutique marketing and web design agency in NYC for 6 years that focused on building flash-based products for the web and CD-ROMs for Fortune 100 companies, such as Morgan Stanley, Kaplan Educational Centers, and Time Warner.
In the last 15 years, I have worked with more than 30+ Tech companies to build their websites, create their digital strategies, increase lead opportunities and demand generation. For 9 years, I was the third-party marketing consultant to Insight Venture Partners' portfolio companies. I have successfully increased client company's revenues by 5x - 100x.
As global CMO for Infor in NYC, I restructured my team to be demand generation-focused, redesigned the website and UX, and increased lead opportunities by 4x into the sales pipeline
Describe the most impressive thing you've done.Buyer Personas by Adele Revell