Founder
Ari Paparo
CEO @marketecture.
Formerly founder and CEO of @beeswax through sale to Comcast.
Also @bazaarvoice, @appnexus , @google, @doubleclick.
CEO @marketecture.
Formerly founder and CEO of @beeswax through sale to Comcast.
Also @bazaarvoice, @appnexus , @google, @doubleclick.
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Experience
Exit
The Nielsen Company
Employee
Freewheel
Head of Partnerships
DoubleClick
Employee
Employee
Employee
Employee
Exit
Advisor
Advisor
Exit
Onswipe
Advisor
Advisor
Pricing Engine
Advisor
Medialets
Advisor
Innovid
Advisor
LongTail Video
Advisor
Exit
Advisor
Marketecture Media
CEO
Marketecture.tv is a new kind of B2B media company, using real experts to get to the bottom of key issues. Listen to our weekly ad tech podcast!
Founder
Employee
Advisor
Projects
Ad Tech RTB Bidder in the cloud
The Bidder-as-a-Service allows sophisticated advertising buyers to access a highly customizable RTB bidder in the cloud without the overhead and complexity… · More that deploying a bidder usually entails. Beeswax customers get all the elements they need to successfully bid on programmatic RTB advertising: access to supply, bidding algorithms, a user interface, an API, and reporting and analytics. But unlike DSPs and other solutions in the marketplace, the Beeswax Bidder-as-a-Service is a true cloud service, and can be customized and extended by
customers with their own code or modules.
customers with their own code or modules.
Education
About
Achievements
Founder and CEO of Beeswax, first SaaS platform in ad tech. Grew company to 100 employees, raised $28 million and sold to Comcast in early 2021. Inventor of the VAST standard used for billions of dollars of video advertising. Patent holder on Nielsen DAR, the leading measurement for digital brand campaigns. Part of the team that turned around DoubleClick and sold to Google for $3.1 billion.
Describe the most impressive thing you've done.
Locations