Director of Marketing
Transformed paid digital marketing function with multi-channel multi-variate testing to targeted accounts and increased CTR 270% with $9M won and $44M influenced opportunities... more with a 74% lead/MQL rate over 6 quarters.
Authored and produced 20+ ebooks, guides, and reports across the funnel that generated hundreds of qualified leads per quarter in paid digital, paid social, and email channels.
Managed several direct reports, external PR team, web agency, webhost, and other vendors.
Executed product launches, go-to-market strategy, collateral, product marketing, and customer advisory board taking a brand new platform from zero to fifty Global 2000 customers in 5 years.
Managed web properties, blog, social channels, and an award-winning explainer video series.
Authored and produced 20+ ebooks, guides, and reports across the funnel that generated hundreds of qualified leads per quarter in paid digital, paid social, and email channels.
Managed several direct reports, external PR team, web agency, webhost, and other vendors.
Executed product launches, go-to-market strategy, collateral, product marketing, and customer advisory board taking a brand new platform from zero to fifty Global 2000 customers in 5 years.
Managed web properties, blog, social channels, and an award-winning explainer video series.
