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    Andy Riedel

    Andy Riedel

    See my Achievements below ;)

    Management San Francisco Stanford University
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    Experience
    Tapatap
    Tapatap
    Founder
    PLAYSTUDIOS
    PLAYSTUDIOS
    VP Mobile 2013 - Present (over 13 years)
    Social casino game company allowing players to play games and earn real-world rewards.
    • Mobile apps have generated over $750M in revenue
    • Lead creation of franchise... more hits myVEGAS Slots & Blackjack
    • Creation of Royal Charm Slots in partnership with King.com
    • Technical platform coordination across San Francisco, Austin, Las Vegas, Hong Kong, and Tel Aviv studios
    • Integrated rewards programs with MGM Interactive, Royal Caribbean Cruise Lines, House of Blues, Wolfgang Puck, and many more
    Zynga
    Exit
    Zynga
    All Things Mobile 2009 - 2011 (about 2 years)
    Largest North American social gaming company.
    • Oversaw worldwide iOS, Android, HTML5 and SMS mobile strategies and architecture
    • Managed the strategic planning, development,... more and launch of FarmVille and Mafia Wars for mobile
    • Grew the mobile organization as first mobile-oriented employee to over 80 people
    • Managed and provided leadership for the integration of Words with Friends
    • Formed strategic partnerships with Facebook, Adobe, & Blackberry
    Tapatap
    Tapatap
    President, Co-Founder & Chief Technical Officer 2006 - 2009 (about 3 years)
    Mobile social games community where users create and play user-generated, brand-sponsored games for fun and for prizes.
    • Founded and raised $3.9M in venture capital
    • Ran... more product design and management, engineering management and programming
    • Grew service to 1.2M monthly unique users on mobile feature phones
    • Created an innovative subscription-based business model with direct on-bill payments for
    AT&T, Verizon Wireless, Sprint, Nextel, Boost Mobile, Alltel and Cellular One customers
    US Venture Partners
    US Venture Partners
    Entrepreneur-in-Residency 2006 (about 1 month)
    Venture capital investment firm with more than $2.7B in investments across varied industries.
    • Evaluated investments in the Web 2.0 and mobile space
    • Provided strategic... more advice for Zannel, a portfolio company providing social media sharing across web and mobile device platforms
    • Conducted market analysis and planned growth strategy for Kasenna, a portfolio company providing IPTV services
    Infospace
    Infospace
    VP, Mobile Social Networking & Mobile Games 2004 - 2006 (about 2 years)
    Led newly created mobile gaming business unit based in San Mateo, CA
    • Led strategic planning, content slate and development for the mobile games business with oversight... more of 120 employees worldwide and studios in San Mateo, London and Hamburg
    • Lead due diligence and acquisition of two studios: Elkware (Hamburg) and Iomo (London)
    • Launched innovative “Play for Prizes” subscription game service on Cingular, T-Mobile and Vodafone
    Atlas Mobile
    Atlas Mobile
    VP, Products & Co-Founder 2003 - 2004 (about 1 year)
    Mobile gaming start-up employing a “play for prizes” subscription-based service model.
    • Founded classic bootstrap start-up with no external funding
    • Invented and... more implemented “play for prizes” subscription-based game service allowing mobile phone users to compete in games of skill to win prizes
    • Negotiated licensing deals with Tetris to create Tetris Tournament for Prizes, Namco to create Ms. Pac Man for Prizes and Sony to create Wheel of Fortune for Prizes
    Xadra
    Xadra
    CEO & Founder 2000 - 2004 (about 4 years)
    Mobile gaming platform start-up.
    • Invented and developed Fortress, a massively scalable multiplayer gaming platform for mobile and web
    • Negotiated technology licensing... more deals for the platform with major companies: Coca-Cola, Disney, Sony, Motorola, Nickelodeon, Pepsi, Macromedia and Shockwave
    • Managed cross-functional teams including engineering, game design and marketing
    Hearme/mpath
    Exit
    Hearme/mpath
    Chief Architect 1995 - 2000 (about 5 years)
    Venture-backed online gaming start-up utilizing play for free and subscription model.
    • Led development efforts for massively scalable multiplayer gaming service
    • Co-developed... more DirectPlay with Microsoft
    • Designed and programmed the first ever multiplayer online versions of Jeopardy and Wheel of Fortune
    • Developed API and networking services to enable Internet play for Quake, Doom, Command and Conquer, and Warcraft
    • Helped take company from 15 person start-up through a successful IPO
    Founder
    Tapatap
    Employee
    Zynga, Infospace, Hearme/mpath, Xadra, Atlas Mobile, US Venture Partners, Tapatap, PLAYSTUDIOS
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    Current VP of Mobile at PlayStudios, a social casino company with over 1.7M DAU. Previously VP of Mobile at Kabam and All Things Mobile at Zynga. Founded Atlas Mobile and XadrA both sold to Infospace. Mobile game veteran since 2001 who has launched myVEGAS, Kingdoms of Camelot, FarmVille, and Mafia Wars Mobile.

    Describe the most impressive thing you've done.
    Skills
    Adobe Advertising Architect Blackberry Cellular Distribution Due Diligence Engineering Entertainment Facebook Integrity Licensing Management Microsoft Microsoft Exchange Mithril Networking P&L Planning Product Design Product Development Product Management QA Social Media Social Networking Strategic Planning Venture Capital Wireless
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